Emerging Technologies You Need to Know
Matching: blog X
Memorial Day weekend, like July 4th, means more to me each year as my sons near enrollment in our adult world.
After 5 weeks of Web 2.0 presentations with clients from 3 continents, the nature of these discussions are in a third
chapter: 'We've tried a few related projects and want to pick up the pace (aka make investments) where it makes sense.'
Seventeen months ago, chapter 1, clients wanted to know 'if this Web 2.0 is for real.' During News Corp's acquisition
of Dow Jones in mid-07, creating a sibling for MySpace, chapter 2 centered on 'how should we get started?'
As you might expect, enterprise executives are more interested in Web 2.0 as it might enable collaboration
to capture the organization's knowledge and to inspire innovation amongst employees, customers and partners
than they are in the tools of Web 2.0 - blogs, podcasts etc, although low-end, low-cost video is compelling.
The thinking is something like, 'If Wikipedia gets it done with 8 full-time employees, why can't we do a little
better with a lot larger staff?!'
As we talk about the next generation of Internet-savvy employees and customers, I emphasize that regardless My
which Web 2.0 tools or principles take hold, there will remain the need for two ships: leadership and scholarship.
My eighteen-year-old once suggested to me, "Don't just yell at me, show me!" which I interpret to be a useful
model for both Web 2.0 marketing and management.
My favorite leadership story in tribute to those we honor on Monday:
20+ years ago at a start-up software company, we interviewed a just-graduated engineer from NC State for a
technical sales position. He offered capability and charm, but no measurable, related experience - a recipe
for rejection. At lunch, one manager noted that the candidate had been fraternity president and asked what
management lesson from that experience might be applied to developing our software business?
He replied in an even tone that in such an unorganized, chaotic environment where he had no real authority,
he observed that "the mission of the top 1/3 was to keep the middle 1/3 from being like the bottom 1/3."
Ten seconds of silence ensued; then our General Manager asked him how soon he could start.
Welcome to summer! There's lots to look forward to.
Internet Strategist, IBM jStart Business Development Manager
Scott Adams is a clever marketer when it comes to promoting himself and the Dilbert brand.
I noticed he had partnered with a company called SkyScrapes to sell Dilbert merchandise after he challenged his blog readers to take pictures under the product. He would select winners and post those pictures to his blog.
He also shamelessly promoted (the best kind of marketing!) his last book on his blog. The book happened to be a collection of his blog writings.
And, Mr. Adams is also on the forefront of Widget technology, as evidenced by his newly colorized Dilbert strips in a shiny new online-embeddable widget format (see below). What makes his marketing tolerable is that he is often willing to give away something of value (his comic strip or a free ebook such as "God's Debris") to popularize his brand and entice customers to buy something else (i.e. Dilbert branded merchandise or a book sequel such as "The Religion War").
Hats off to you, Mr. Adams for trying out interesting new ways of melding marketing with technology!
From my recent e-cast to Financial Sector Customers. Economist article decribes the opportunity to help Gen Y
become savvy customers. cperrien
Full citation: http://www.economist.com/finance/displaystory.cfm?story_id=9622309
Greetings on these dog days of summer,
Brief article on page 68 of the 11 Aug 07 Economist. We've discussed web 2.0 and how we can
both learn from Gen Y's use of these technologies (blogs, syndication, community building etc) as well
as how to apply these technologies to better serve this market of growing influence.
I observe my 17 year old as he earns a little money at his summer job in the bakery and begins to
understand the cost of automotive ownership now that he is in sole possession of his mother's car
(it shocks him that a tank of gasoline requires more than 1/2 day of wages). Now he's inquiring about
saving percentages and 401k plans. He is in the market for a financial partner who understands his
situation (eager to be on his own, off to college in less than one year, wants to participate in the
complicated adult world and not exactly sure how. But he knows that finances have something to do with it).
I am not a fan of making a buiness case based on 'what kids are doing,' and in this matter I believe that
we can both learn (be more innovative) and help at the same time (groom a generation of customers and
Be cool (in the other sense of the term), christopher perrien
The Growing Clout of Online Patient Groups
Wednesday June 13th Wall Street Journal D1.
Refers to interesting sites: e-patients.com and a wiki for cancer patients: lo-wiki.acor.org. We'll see much more of this ilk in the near future where motivated consumers demand a say in their healthcare or finances or educational systems or government issues at large. So long to program administrators and hello to facilitators of such dialogues.
Knowledge is no longer power. Scholarship and Leadership remain vital, of course. Organizational or industry-specific success will stem from an enterprise's ability to facilitate the abundance of everyone knowing (i.e. Internet). cperrien
We'll see what the Bancroft family decides to do and $60/share will be difficult to pass-up. If sold, the Wall Street Journal would join the media family of Fox and MySpace among others. Seems that Mr. Murdoch wants the digital assests of Dow Jones more than the print assests.
We've read of the trouble at the Chicago Tribune and its sister publication, the LA Times. As well, the New York Times is under pressure to improve its financial performance. Root cause is that advertising is rapidly going on-line to eBay, Craig's list, and Google, of course. Houses, cars, jobs, and relationships are not being located in the print media -- and the trend has been in this direction for a couple of years.
I conclude that like the Music industry, print media has met its own version of the iPod (really iTunes) with the insurmountable advantages of on-line community building and participation among like-minded people. How could the 'one size fits all' model (not to consider its cost) of printing media compete with the lower cost and highly focused presentation of internet-based media?!
Personally, I'll miss the scholarship and the authority - as well as the familiar form-factor - of my favorite papers. It looks as though they will have to find a like platform online.
For developers looking for one site to get a quick glimpse of what is happening in the "Mashup" world, you should check out the newly launched developerWorks Community Space focused on Mashups .
The Mashups community consolidates information on mashup makers and utilities to createsituational applications, including information about mashup utilitiessuch as QEDwiki (IBM's Enterprise Mashup Maker) being developed by IBM's Emerging Technologies team.
Also, there is an Ajax community available which is one-stop shop for information on the Ajax programming model, includingarticles and tutorials, discussion forums, blogs, wikis, events, andnews.
Since Mashups and Ajax are closely related topics, I suggest you check out both communities on a regular basis. These communities just launched with an initial set of functions, but will continue to evolve to add more community functions later this summer. For example, these communities will offer public and private chat rooms for relationship building.
Manager, IBM Emerging Technologies Development
Weekend Wall Street Journal offered piece entitled Leading from Below:pg (2) of the Business Insight Section (most advertising in this section provided by IBM). It's true that as weconnect with others whom may never see and certainly do not manage, aswell as those we "work with" and "work for", useful are tips onhow to help us all achieve a common purpose. Now that We All Knowbecause of the Internet, how can We All Get Something Done via theInternet?
From the Journal:
- Make a decision to be a leader by making time and being open to outside influences
- Focus on influence and not control. And influence existing processes; do not create new ones (note to self)
- Make your mental Org Chart a horizontal one more than a vertical one
- Work on Trusted Adviser Skills: listen, question, share what others have done
- Don't wait for the perfect time, just find a good time to get moving.
JohnFeller 110000RUW6 Tags:  banking secondlife web2.0 ibm wiki rss mobiledevices communitybuilding blog myspace youtube socialnetworking google iphone qedwiki 4,436 Views
I spent the past week in Chicago discussing Community Building andMash-Ups with a half-dozen of IBM's Financial Services customers. Just as it is good to get-away from the familiar to recharge one'soutlook, this week travels were enlightening for me to get away fromthe daily stream of technology scholarship and have a look at what ourfield teams and customers read and discuss everyday. ITdiscussions may presently be more about business and less abouttechnology, but they are not about Web 2.0. Customers are awareof iPods and YouTube and MySpace, but not Mash-Ups and Ajax and Wikisand iPhones.
They ask: What is Web 2.0?, What are my company's options deploying these technologies? How do I get started?
We all pay attention when we can personnally relate to Web 2.0 (oranything else for that matter). Mash-up or Situational Apps orQED Wikis seem, at first glance, to be little more than the latestgizmo. Ditto for Community Building experiments or CEOblogs.
Mash-Ups interest customers, both IT & LoBs, as theyenvision accessing back-end data without the need for an ITproject. IT execs agree that 60% of their app-developmentprojects won't be needed for as long as the time it took to buildthem. And business execs agree that they can make plenty ofuseful decisions by mashing-up two fields of data to create a thirdfield of information. The Blog and Wiki discussions gain tractionwhen we discussed blogs as a lower cost, more personalized one-to-manymodel of communication; wikis are intriguing as a many-to-many model ofcollaboration. Both offer lower-costs for implementationand support when compared to web sites and email streams and otherelements of MarCom.
At this stage of awareness (low) and customer adoption (lower), Iam convinced that Web 2.0 is a useful topic for connecting IBM's visionfor Innovation, On-Demand (open standards & systems), and even ourSoftware Group's recent acquistions, to technology trends in themarketplace that can enable the business objectives of ourcustomers. We must be cautious in the speed of our approach ascustomers are not ready to be Second Life-like or even ready topurchase a package of Web 2.0 from one of our IBM brands.
First steps are to show customers how the tools and techniques ofpopular culture (RSS & Tagging, mobile phones, Social Networking)might relate to their businesses; then we must show them how to evolvetheir business processes to take advantage of these emergingcapabilities. Customers are interested in this approach as theysense by watching Google that Web 2.0 can level the playing field.
JohnFeller 110000RUW6 Tags:  web2.0 soa ajax mashups blog video qedwiki wiki demo 4 Comments 4,757 Views
There is now a QEDwiki ACORD demo available on You Tube. IBM has been recently working on projects related to situational applications and application wikis.
An Application Wiki enables non-technical users to rapidly design their own means of interaction with data or business services. QEDwiki is IBM's application wiki framework for collaboration, and situational dynamic content development.
QEDWiki is a platform for collaboration
QEDWiki is a runtime for aggregated services:
QEDWiki is an IDE for users to build ad-hoc applications:
The QEDwiki demo video provides a good example of the usefulness of QEDwiki.
Manager, Emerging Technologies Development, IBM Software Group