Emerging Technologies You Need to Know
Matching: apple X
March was the 1st month of the Roman calendar. The Caesars, Julius and Augustus, were honored with the naming rights to July and August relegating October (#8), November (#9) and December (#10) to their current slots of 10, 11 and 12 in the lunar batting order. Unquenchable ego, sloppy derivatives and hapless government intervention pre-dates the year 0.
As I prepare for a banking conference presentation (feel free to add your own punch line), I observe the following which could be extrapolated to a variety of industries: media, telecom, retail, transportation.
Bank of the Future predictions: let's keep copies of these in the files along with our stash of 'companies long-gone' memorabilia. IMO, banking in 5 years will be ubiquitously mobile, provided by highly trusted and broadly recommended sources (other customers) and regional in size and behavior.
Bank branches are models of the '*way it used to be.*' Going someplace so that someone else can enter some data into a computer is nearly completely anachronistic anyway. And espresso machines and elaborate video presentations won't entice many desirable customers. The financial disaster of today is good news for the Mint.coms, peer to peer lenders, Pay Pals and atypical financial services entities of the future.
I still contend that the Apple Store and IKEA are examples of what a bank should be. IKEA opened a store near Charlotte, North Carolina recently and people camped-out to be among the first through the doors. Customers want to belong to something not transact somewhere.
When the dust and smoke of the financial crisis clears, Google and China will retain their respective dominant positions as the more creative and the lowest cost producers, sharing the title of Best Capitalized. Now is the time to prepare for resumption of the related global competition.
Things aren't as foregone globally or even locally as one is stampeded into believing. 80%+ of the equivalent value of the stock market is on the sidelines, in cash, awaiting market stability. I envision this being like the starting line of the Oklahoma Land Rush. Every loud noise sends the 'Sooners' out 150 points or so. Do you add value? Can I trust you? Will I be associating with people like me? are questions to which every type of Financial Institution will have to answer 'yes' merely to earn the right to join the customer-rush line-up.
There are plenty of technically savvy, motivated and conscientious younger people out there (gen whatever, doesn't matter). They want to make a difference and are willing make to personal and professional investments before they reap attendant rewards (they elected a president, after all). Successful enterprises of the future will modernize the descriptions of their business challenges so that this talent generation can participate.
Some days I wonder what is in store for my teenaged sons over the next 30 years. Every day I wish that I was 30 years younger to be find out with them. Welcome to March. In like a lamb, out like a lion?
Internet Strategist, IBM jStart BusinessDevelopment Manager
So much is going on in nearly every direction everywhere that it's hard to get a bearing on
what is really going on anywhere: the US presidential election represents more than the
selection of the 44th president; the Beijing Olympics revealed more than quadrennial
athletic achievements (now we know that 1/100 of a second can create alot of space);
Georgia is now known to Americans as more than the favorite to win a college football league.
A few Web 2.0 notables from the summer:
- Mobility: I like my new 3G iPhone. I am offered over 800 Internet-based applications
from the related Web Apps store which range in price from free to $39.99. Two of my
favorite are Remote which allows me to control my home stereo from my iPhone as I stream
iTunes music via our wireless network (if I can do it , you can too!) and Netter's Anatomy
Flashcards which offer 900 intricate views of the human body to help doctors advise patients.
I can imagine similar applications on mobile computing devices for nearly everyone of our businesses.
- Mobility II: if the trend of cell phone purchases begun in 2005 continues through 2009, on
average, nearly every person on the planet will have bought a cell phone in this period. Each
of our businesses require a mobile strategy as these devices outnumber PCs 3:1.
- Which is why Microsoft purchased Greenfield and Google launched Chrome, it's open source browser.
Microsoft is not conceding the battle for advertising on the mobile device. Internet Explorer
may be the browser of choice on the PC and Chrome is a framework intended to convert the browser
to a desktop by enabling us to populate our browsers with applications of our choice (see Web
Apps above). Then such a desktop could easily be shared on our mobile devices which outnumber
- Batman with The Joker and Wall-E with Eva were favorite films (insert your own presidential
campaign comparison). It's worth noting that Wall-E was produced by Pixar and Pixar is owned by
Disney and Disney's largest shareholder is Steve Jobs. Now consider video on the mobile device.
- Closer to home, one son headed to college armed with converter boxes to watch Internet TV and to
play his PS3 on his 23" monitor. Attending school in Colorado, he researched and transferred his
banking, savings and investment accounts from North Carolina to Texas solely via the Web. In our
basement, or command center as we call it, I watched his brother so much enjoy on-line PS3 games
(it is almost like being in your own movie) that have I've almost given up on the battle over screen-time.
We've come a long way from Pong.
Internet Strategist, IBM jStart BusinessDevelopment Manager
Super Tuesday wasn't that super; sub-prime confessions continue to spiral the market; and Brett Favre retires! Does anyone really want to hear about the enterprise value of the Internet's blooming capabilities?!As we round the corner into spring weather, it might be useful to recall a few of the primary changes brought about by this current generation of web technologies,aka Web 2.0:1. no longer dozens of markets comprised of millions of customers, but millions of markets comprised of perhaps only dozens of customers - think Long Tail or the permanentchanges in media distribution (film, music, tv, advertising).2. the Apple Store is more like the branch bank of the future than is the current drive-up window.Customers want to affiliate with like-minded people where their particular needs can beaddressed. The better news is that given the tools, customers will form these communities themselves.3. Knowledge is no longer power because everybody knows - or at least has access to knowing.This is the highest peak for management to climb. Instead of singularly figuring-out how to deploy Web 2.0 tools e.g. the proper level of privacy, we should ask our employees, customers, partners what they think (and know) will work best. Management has to bound the chaos, not provide the answers.4. Mobility and Video are exploding right before our eyes similar to the marriage of computersand spreadsheets in the mid 1980s which launched the PC revolution. Consider Google's (owner of You Tube) Android program and yesterday's Apple - Kleiner Perkins announcement to fund enterprise applications for the iPhone. BTW, Steve Jobs is the largest shareholder of Disney Corp. Wait 'n see may be ok; and it's not too soon for incubating a promotion strategy on mobile devices.One thing is for certain, tomorrow's Duke vs UNC game will be a good one and that game tips-offthe welcomed respite of March Madness. Go Carolina!
Headline in 12/11/07 Wall Street Journal, Section B4: Web Surfing on iPhone erases doubts
of mobile devices' future online role. iPhone users accounted for 1 of every 1,000 Web page
views last month due to two factors: iPhone has full browsing capabilities (note to minders of
the garden-wall mentality) and the increasing popularity of mobile computing for more than
just telephony. Even though Apple has sold fewer phones (1.4mm thru Sept) than competitors
using Microsoft mobile operating system (3mm shipped with its mobile op. system in 1Q 07 alone),
iPhone users are browsing the web more than MS users by 50%. If you'll check-out the
Facebook format for an iPhone, you'll see that the younger users are interested in texting and
networking from their mobile devices more than email and web pages from their PCs.
A 2x monthly email that I send to customers:
- Please don't ask about the extent of the aftershock of foolish borrowing and
careless lending. On so many fronts in our globalized marketplace, at both the individual
and enterprise level, we're probably going to have to heed the advice of Tancredi in The Leopard:
"If you want things to stay as they are, things will have to change."
Meanwhile, other engines maintain their hum and will move closer to the center stage of
widespread technical adoption in 2008. Two examples that I track are video as a story-telling device
and the elevation of the 3rd screen to our 1st screen.
- Last Christmas season my high school son and two of his classmates won a contest at the local
upscale mall by producing a sixty second video to promote the shopping season. They won
$400 in equipment for the school and $600 to split three ways. The recently concluded 2007 contest
enjoyed a threefold increase in participation and and a tenfold increase in prize money: $6,000 in
equipment and $4,000 to split. Clearly, the mall, the merchants and the aspiring film-makers see
solid business value in consumer generated, good-enough, easy to deploy video to tell their stories.
- So much is happening on the mobility front that it may not be obvious, although GPS features
and related acquisitons (Navteq by Nokia and Tele Atlas by Tom Tom) are getting plenty of press.
With the $10b that Yahoo, Microsoft, and Google spent in 2007 to acquire search and advertising
related companies and the popular reception to Apple's iPhone, we will soon have the sort of mobile
computing capabilities that consumers in other parts of the world have enjoyed for several years.
The driving force behind all of this activity is control of search on the mobile device. The
revenue model is that Location Awareness facilitates Search and Search enables targeted Advertising.
Curious is our notion that the 1st screen is the TV and the 2nd screen is the PC,
yet we all carry a 3rd screen nearly everywhere we go. "Can you hear me now?" will rapidly
migrate to "We know where you are and can help you to find and to pay for what you want.
Just text me." regards, christopher perrien