Widgets Becoming Mainstream
Over the past year, there's been a large growth of widgets being made available from a variety of companies and organizations. In a way, widgets are now considered mainstream. My wife knows I've been working in the area of web 2.0 and web widgets for awhile, but she's not really into technology. But yesterday, she forwarded me an article about how non-profits/charitable organizations are now getting on the widget bandwagon. So even she's now seeing things about web widgets (gadgets) in regular publications that she reads. The article talked about how the Ad Council, the leading producer of public service advertisements, has kicked off the Exponential Action Network (EAN) initiative where users will bepresented with a list of participating Ad Council causes and beprompted to choose as many as they would like to support. Eachselection will generate an individual widget that can be prominentlydisplayed on the user’s social networking profile, blog, wiki andpersonal homepages.
For example, the Autism Speaks organization has been promoting the Autism Awareness Widget so users will have an opportunity to become further engaged in Autism Speaks' advocacy efforts. So if you have a charity or organization that you'd like to promote, you might want to consider building and sharing widgets to make your message available to more people.
IBM jStart Emerging Technologies Development Manager