Web 2.0 and SMB accounts
I just returned from 3 days in the Central Region speaking with customers about the possibilities of Web 2.0 for national and regional enterprises. The note from Joe Becker below is consistent with my impressions. Wesabe.com (described previously in this blog) and incredible progress by Apple and its iPod stimulate the imagination of executive audiences. Link to searchsmb has the entire piece.
from Joe Becker, Emerging Tech Marketing:
'A great story from SearchSMB.com on the types of web 2.0 investments being made by the enterprise. The article claims: "CIOs are on board with Web 2.0 technology, but they don't want to deal with emerging vendors in the market. They want to get the technology from major software vendors."
"It's all about integration and security," said Oliver Young, an analyst at the Cambridge, Mass.-based research firm. "They trust Microsoft, IBM, Oracle and SAP. They're running half of their enterprise applications already. It's so much easier and so much more reliable to get it from those guys who are already in their shops."
For his new report, Young surveyed 119 CIOs at U.S. companies with 500 or more employees. Seventy-one percent said they would be more interested in Web 2.0 technology if they could buy it from major vendors such as Microsoft or IBM. And 74% said they would be more interested in Web 2.0 technology if they could acquire it as a software suite.
Young said major vendors are starting to offer Web 2.0 suites. For example, IBM's latest upgrade of Lotus Notes includes several Web 2.0 components integrated into its collaboration platform.'