Mobile phones and iPhones
Today's New York Times Section c2 article about marketing / advertising on the cell phones. Certainly not a interest-item of my own yet several related statistics intrigued me: 76% of cell phone owners in US, Britain, France, Spain, Germany, Italy have phones with web access; about 1 billion phones will be sold worldwide this year; and there are more cell phones on the planet than PCs.
Conventional thinking is that the cell phone is the 3rd screen behind the TV and the PC. Maybe not says Bob Greenberg of R/GA, a digital advertising agency, "... I think about it as the first one. It's with me all the time."
Once again, I think about the impending release of Apple's iPhone with a Unix-based OS, terrific web browsing capability, easy access to Googlemaps using the GPS capability of all phones. Location awareness plus useful, meaning easy to view, Web browsing might be a platform for customer acceptance of mobile advertising.
There will be more to the iPhone than calling home. It's what I had hoped for from my Newton ($750 in 1995!).