I came to IBM from the world of Mac Development, mostly multi-mediatitles for National Geographic. Before the Internet took off and the NGbrand was fought for by every designer on the planet. Powerbooks,G-3s and G-4s, stuck with OS 7 forever. Even endured thehumiliation of Scully-Spindler-Amelio-Hancock before Steve Jobsreturned. Thought that H-P would buy Apple just after the episodeof spontaneously combusting Powerbook batteries. JoinedIBM, issued my slab with 95, bid farewell to ease-of-use and welcomedthe Windows world of 'where is that file?'
Don't let anyone tell you that the OS 10 and XP are the same. I did more exploring with my Mac in the first weekend than I did withmy Windows boxes over the past 8 years. Ya gotta have a Windowsbox; you want to have a Mac. As our team is tasked to explore thesuitability of Web 2.0 technologies to our enterprise customers - whatcan we learn from the success of YouTube, MySpace, 2nd Life etc - Ifeel that using the Windows OS constrains one's thinking about Web 2.0because you have to do it the Windows way, like it or not. With aMac, I have a sense, real or imagined, that on my MacBook, I'm doing itmy way or creating my own web experience with this tool. This isthe way that it should be.
Like many, I was drawn back to the Mac by my family's thrills withtheir iPods (original, Nano, and Video). What put my Mac purchasein automatic was the recent IBM announcement to support Linux andMacs. This plus the incredible Mac community within IBM - http://ehngsa.ibm.com/~mlowry/public/mac-at-ibm.html (probably only accessible from within IBM)
What if our customers could deliver on their sites a web-basedexperience like shopping on the iTunes store: fast, easy to navigate,inclusive, friendly, simple to buy, know who you are.