L’audace, encore de l’audace, toujours de l’audace
Returned from London on Saturday, an unintended World is Flat tour. Saw Roger Federer at Wimbledon;
learned how Osmosoft uses the Twitter web tool to constantly connect the members of its Open
Source innovation team; and observed Belgium banks joining others in Chapter 3 of Web 2.0.
Chapter 1 began for me in mid-2005 when our team spoke about the 10 Emerging Technologies
You Should Care About: podcasting, google maps, video over IP etc. Most considered this George Jetson-like
speech to be an entertaining two hours out of the office. Chapter 2 was written when News Corp.,
owner of MySpace and Fox News (and now bidding on 2 satellite networks in Europe), made its ultimately
successful bid for Dow Jones in the Spring of 07 encouraging managers to conclude that ‘maybe Facebook
is not just for kids?!’. Chapter 3 describes the variety of Web 2.0 projects that are being tested in a wide
range of companies, e.g.video on YouTube or wikis for project collaboration or rudimentary social networking -
all in an effort to improve the customer experience. These enterprises acknowledge that something potentially
game-changing occurs and ask how their initial projects compare to what others are doing. They're moving
beyond the starting line in the pursuit of associated variety and depth.
One my favorite Community Building examples is IKEA. I learned last week that IKEA now sponsors a series
of customer workshops in both Europe and the USA where customers meet to discuss business matters:
leadership, sales and financial management. A professional, social network stemming from furniture purchases.
Soon we’ll have version 2 of the iPhone. For fun on any mobile device, have a look (did I tell you that I
just returned from England?!) at 1-800-Goog411 or Chacha.com. Ask either one a specific question and
receive a specific answer, Goog by voice and Chacha via text. These are carefully crafted efforts to control search
on the mobile device so that related advertising may be controlled. These services are easy, entertaining and fun
to use so be mindful of how they can influence your own customer relationships.
The brilliance of Roger Federer is his variety, his graceful movement and his courage to succeed. He trusts the
breadth of his talents and is not content to continue only with what is working for the moment. This is how
he stays ahead: purposeful movement in search of an opportune moment to challenge himself. You could almost
consider this a formula for constant innovation.
Best for the July 4th holiday.
Internet Strategist, IBM jStart Business Development Manager