Google's Wireless Plans: let's pay attention!
JohnFeller 110000RUW6 Tags:  apple mobiledevices telcos gadgets google widgets iphone 4,532 Views
Google announced on Friday July 20 that it would be up to $4.6 billion for the premiere chunk of the wireless spectrum (700 mhz) that will become available next year. Their stated intentions are consistent with their investments in mobile search capability and their support of the iPhone. Just as the iPod organized the inefficient and uninteresting market of portable mp3 player, Google and the Apple iPhone seek to add coherence, hence value, to the take-it-or-leave-it world of current mobile phone offerings ('this phone comes from this carrier with this set of features. Period). Google intends to turn cell phones into commodities, like televisions or land-line telephones, where a customer buys the device and contracts a carrier such as Verizon or Sprint and adds the software in the form of widgets and gadgets that the customer desires (my iPhone for example, has access to dozens of these small applications in addition to those pre-loaded such as weather, stock prices, address book). There are plenty of regulatory and entrenched competition to overcome (meaning lobbyists at the FCC), but Google has the deep pockets and my teenage son has no interest in his primary screen (cell phone) being only a phone. He wants a true mobile, upgradeable device that he is able to customize to suit his lifestyle. cperrien