cafepharma: social network for Pharmaceutical Reps
Have you ever hung-out with Pharmaceutical sales reps? Talk about highly structured environments: one has to be part-model, part-caterer, part-scientist, and part-psychiatrist and willing to work in a command & control management environment. Take the whole office staff lunch just to get 10 minutes with the doctor! Ugh! To blow-off steam, they participate in a site called Cafepharma.com which offers rumors, job-postings, more rumors, complaints, and advertising. Any site that gets the lone-wolf culture of sales types to collaborate impresses me.
As the likes of Facebook and MySpace gain traction in the enterprise - whether or not hosted or endorsed by the enterprise - I predict that we will see alot more employee to employee discussions such as Cafepharma. If the enterprise gets ahead of the game, these sites will foster collaboration for insight into all of the critical ingredients that can make companies successful in the marketplace i.e, better customer relationships well beyond the currently packaged CRM kind. Laggards into this collaboration space will find themselves critiqued and measured as university professors are at http://www.sin.wm.edu/modules/rank/ or cafepharma.com. cperrien