Emerging Technologies You Need to Know
From archive: September 2007 X
Bought iMac for my son and received this offer within a couple of hours. Nice touch. cperrien
JohnFeller 110000RUW6 Tags:  ibm web2.0 mashups searchengines communitybuilding apple iphone mobiledevices youtube google 4,131 Views
1. Mobile Search with related advertising opportunities remains the investment rage amongst Google, Yahoo,
and Microsoft. Apple's iPhone campaign fueling this fire (stock up 80% since announcement in Feb. 2007).
2. How to get started, not Why is the theme of the customer discussion. A shift from the spring due to notable
F500 investments such as News Corp acquisition of Dow Jones (parent of the Wall Street Journal) and Microsoft
offering $300mm for just 5% of Facebook. Agreement that there is something to this notion of Community Building
or Social Networking. Starting inside the enterprise to harness collective wisdom of employees, with a goal
of improved innovation, is compelling. Existing business processes and right mix of staff are inhibitors to taking
advantage. Is the benefit in early adoption or fast-following?!
3. Not much of a wow factor in related tools: blogs, wikis, feeds etc as judged to be the basics but not project justifiers.
4. Positive reception to IBM's own related experiences: Jams, Think Place, Technology Adoption Program, and
quantity of internal blogs, wikis etc. A concerted offering would be valued by marketplace.
5. Mash-ups of enterprise data could be a big winner; need cohabitation story with portal capabilities.
6. Appear Bigger than You Are via Web 2.0 (YouTube, Community Building) is an attraction to mid-market customers.
7. Mid-sized firms attracted, increasingly so, to hosted apps by likes of Google (e.g. Google Pack, NetBooks)
8. Web 2.0, as the friendly face of service-enabled architectures (SOA), is not yet obvious to customers and to sellers.
Remains a tough, internal sell from IT to its business sponsors.
9. Information Security is top of mind, well beyond a traditional IT control point: 'If I move outside of enterprise
with Web 2.0, how would I handle InfoSec and legal hurdles?'
10. Not much Web 2.0 budget in '07 and being budgeted for TBD projects in '08.
Recently, StrikeIron announced that some of their services are available as widgets to run on IBM's QEDwiki mashup maker. These widgets are stored on IBM's Mashup Content repository called Mashup Hub. You can try out these new StrikeIron widgets by accessing QEDwiki on the alphaWorks Services Site.
Here's a step-by-step process to create your own QEDwiki application using a StrikeIron Service.
Before you begin, you will need to register on the IBM.com site to have an ID to use QEDwiki. To register, simply go to https://www.ibm.com/account/profile/us?page=reg By having an ID on the IBM.com web site you can also access other premium content such as developerWorks tutorials and alphaWorks downloads.
To use StrikeIron services within QEDwiki, you will also need to register an account on the StrikeIron Web Site at http://www.strikeiron.com/Register.aspx . (Remember to check your email to fully activate your StrikeIron account.)
Now that you've registered on both the IBM and StrikeIron web sites, you can now create a simple situational application on the QEDwiki mashup maker utilizing StrikeIron Services by doing the following steps:
So with similar steps, you can create new QEDwiki applications which use other StrikeIron services or which use data services from other providers. You can add map widgets or weather forecast widgets if you want. The page you just created is a wiki page after all, so you can add text to the page by simply selecting the "Page" tab and choosing either the WYSIWYG Editor or Text Editor. Your situational application web page can then be shared with anyone you choose.
Manager, IBM Emerging Technologies Development
A listing of four articles in the 'C' section of the 18 September 2007 NY Times:
1. Joining Google (Google Pack), IBM contributes word processing, spreadsheets, and presentation software to the OpenOffice.org.
2. Yahoo purchases email provider, Zimbra, for $350mm (mostly in cash).
3. Google, via its familiar AdSense model, is now auctioning ads on web pages viewed on mobile phones.
4. MySpace planning to customize ads to members based upon their profiles and interactions.
Aside from the on-going flood of Web 2.0 activity, what might be the connection of these initiatives?Pay the Customer First and the accelerating roll-out of Mobile Search aka mobile advertising.
We have IBM and Yahoo offering capabilities to customers that once cost hundreds of dollars per user in license fees. Now they're giving this capability away, up front, in order to attract targeted audiencesor communities (plus put a burr in the Microsoft saddle).
Google and MySpace demonstrate how they, and others, intend to take advantage of the communitiesformed when the customer is paid first with software (word processing and spreadsheets) or services (search).
What would it be like if television commercials understood and could serve ads to the specific individuals who watch particular programs. A game in our family during commercials is to guess who the sponsor thinks is watching the particular program based upon the type of commercials. Either broadcast tv will figure this out or we'll probably migrate to watching television on our HD flat panel fed by our internet connection.
Have you ever heard one of the Yogi-ism of advertising, 'I know that 50% of my advertising works; I'm just not sure which 50%.' This is to going to get better, meaning more relevant, for everyone. cperrien
I was in the Apple Store on Park Avenue last Wednesday, the day of the announcement of Apple's partnership with Deutsche Telekom. This plus the $1.4 for 1 Euro exchange rate drew at least 1,000 people into this largest of Apple retail stores. A sweeping view of the store gives one the impression that there is more of a trade show going on than sales being transacted. People are talking, testing, laughing, calling their friends over, surfing the web. There is little product in sight and the sales assistants mainly provide info and advice on products. I've never had a big-box type of sales pitch in any Apple Store. This reminds me of my friend JP's obsevation (his blog is confusedofcalcutta.com) that first we have Conversation, then Relationship, then Transaction. BTW, the 10 check-out registers at this Apple Store were occupied, with a long queue, for the entire hour that I was there.
BTW2 - Apple stock at $149.00 today; up from $86 on the day in February when the phone was announced. 10 shares purchased at announcement would have paid, with the profits, for the iPhone and a lunch to celebrate.
BTW3 - my retail clients ask about Web 2.0. I tell them that I've been in Apple Stores in Durham (NC), San Francisco, San Antonio, Chicago, and New York. The experience is the same: conversation, relationship, transaction and meshes perfectly with the experience of iTunes and the devices themselves. There is presently no better model. cperrien