networking has always been an important part of an entrepreneur’s toolkit. Platforms
such as Facebook, Twitter, and LinkedIn, among others, have become
indispensable utilities for small and mid-sized businesses, as they reach out
to customers, and create connections with local affiliates. I’ll be focusing on
the latter application.
typical to see small and mid-sized businesses sponsoring local events, sporting
teams, and charity or benefit projects, these efforts entail a certain pitfall:
ultimately, the... [More]