media platforms provide a powerful way for business to create what is known as
“shared value” – a business strategy that simultaneously advances a firm’s
interests, while also advancing the economic and social health of the
communities in which that business operates. This approach to interaction with
the public at large promises businesses and other organization the capacity to
strengthen brand image by taking a proactive role within local communities.
notion of “shared value” is one of reciprocal benefits: a... [More]