Read this white paper to see how to innovate and drive a competitive advantage in service, customers must be able to reach the carrier in the manner they desire and receive prompt resolution to their inquiries, sales or service.
First impressions are lasting impressions. Despite all the money and effort devoted to build an insurance carrier’s website or to produce a flashy marketing campaign, it all really comes down to how an individual is treated by their carrier. The delivery of consistent service can make the difference between a customer who has only one of the carrier’s products and doubts he/she will purchase another versus a customer who is apt to be a repeat customer. It is this “customer for life” who is happy to refer friends and family members to the same carrier.
Whitepaper for Insurance: The State of Service in Insurance(12 pages, 1.3MB)