Let's start with the obvious: the title of this session implied there would information that would assist developers in marketing their applications. Maybe an Apple App Store for mobile applications developed in Eclipse? No, not even close.
What is presented is actually interesting and important, and did not require the hyperbolic headline. Here's the scoop: Eclipse Pulsar is an initiative supported by Motorola, Nokia, Genuitec, IBM, RIM, and Sony Ericsson Mobile Communications. Eclipse Pulsar provides a common application platform for developing mobile applications.
Motorola's Dino Brusco, who kicked off the session, did not go as far to say that Eclipse Pulsar would allow developers to "write-once, deploy many" to different devices. However, an Eclipse developer using Pulsar may find it easier to get started on a Nokia device after developing an application for a Motorola device.
The panel members praised the initiative, and Ed Schmit of AT&T suggests Pulsar is late to the market, but welcome nonetheless. In response to an audience question about Apple's dominance in music players giving it leverage in smartphones, Schmit says it's likely that the smartphone market will remain fragmented for the next five years, and it is unlikely that we will see a rapid consolidation in smartphone like we've seen with music players.