This blog is going to review the best press release distribution services. Each site has its advantages and disadvantages, so reviewing each one is important. All of them will have the standard elements you would come to expect from a release site, including a list of syndication networks, submission sites, newsroom and FAQ.
Let’s take a look at some of the best sites for distribution. We will be looking at each site with a critical eye and careful scrutiny. General parameters will include pricing, transparency, guaranteed placements, user friendliness, navigation, and if there are any extra features like analytics to help follow a release once submitted.
Many of the sites will require a login to continue or access information. This is something the blog does not do as part of the review of each site. You will be responsible for creating accounts for yourself should you choose to use a particular site. It is a hope this blog will drive decisions on signing in and getting more information and thereby save you time, energy and most importantly, precious money.
Top on our list is NewswireNEXT.com. Although a new site, there are many reasons for us to rank this site as No. 1 press release distribution company. Not only it’s affordable ($199), it offers guaranteed maximum media pickup (500+ successful placements) with brand new features that other press release companies do not offer. We have personally tried and tested their services to promote our clients, and the results were quite remarkable. Based on our experience, below we have outlined some of the key features that truly make NewswireNEXT the best in its league.
- No Sign Up or Login required- It’s a simple website that is easy to browse and navigate. Everything has been clearly described, and they are quite transparent in terms of pricing, offerings and what they guarantee with each order. Moreover, there’s no need for you to register with the site or create an account. You can simply choose the package you want, and proceed to checkout.
- Free White Label Service- Unlike other PR sites that charge you an additional premium for white label press release distribution, NewswireNEXT does it for free. In other words, their distribution packages are white label by default. Best for businesses, resellers and PR agencies who do not want the name of distributor appear in press release, media outlets and report.
- TIER 1 Broadcast Networks (MSNBC and PBS)- They are indeed the only wire service that guarantees placement of your business news on top tier broadcast media sites like MSNBC and PBS with each order.
- Mobile Optimized Press Release (Google AMP, Apple News and FB Instant Articles)- When compared to traditional desktop users, the number of the consumers using tablets and smartphones to access internet has substantially increased. Hence, we can’t totally ignore the value of mobile optimized press release in today’s PR distribution strategy. Not only it gives you more exposure, it allows your news release to load faster on mobile devices. Unfortunately, most of the press release distribution sites have totally ignored the benefits of mobile platforms such as Google AMP, Facebook Instant Articles and Apple News, and refused to change with time. However, the good news is that NewswireNEXT publishes your press release in all the 3 abovementioned mobile formats, which can truly give you an edge over your competitors.
- Organic PR Outreach- When it comes to PR outreach, majority of the distribution services rely solely on NIE circuit, which is subscribed by millions of journalists. However, despite the huge number of subscribers, there’s a very little possibility of your press release being picked by a journalist, blogger or a contributor. Hence, in order to ensure that your news release is picked by the media, NewswireNEXT has gone a step further to implement a highly effective organic PR outreach strategy, which involves sending your news directly to a list of editors, journalists, bloggers and contributors from major business publications and niche industries. They guarantee publication of your story or mention of your business on at least 1 business publication/ niche blog. Example includes, The Huffington Post, Forbes, CNN, The Next Web, Seeking Alpha, Evan Carmichael, Tech.co, Realty Times, Buzzfeed and more.
- Fox, NBC, CBS, ABC, CW and TELEMUNDO Affiliates- Your press release is guaranteed syndicated to Fox, NBC, CBS, ABC, CW and Telemundo affiliate sites.
- Google News, Bing News, and Yahoo, Google, Bing Search Engines- The PR is indexed in top news aggregators like Google News and Bing News, along with search engines like Yahoo, Bing and Google.
- Financial Feeds, Newspapers and Industry News Sites- Syndicated to sites like Pittsburgh Post-Gazette, AZCentral, IndustryWeek, WND, Travel Weekly, Digital Journal, Miami Herald, Wall Street Select, IBTimes, Star Tribune and more.
- Regional USA and India News Sites- Syndicated to regional and local USA and Indian news sites like Alaska News Desk, Atlanta Chronicle News, Nebraska News Desk, Utah Headlines, New Jersey Headlines, South Carolina Magazine, Washington Magazine, South Dakota Chronicle, Texas News Headlines, New York Chronicle, Northern India Herald, Bangalore Samachar, Himachal Pradesh Newspaper, Southern India Reporter, Aurangabad Magazine, Mysore Newspaper, Gujarat Magazine, and Kerala Daily to name a few.
- Comprehensive and Transparent Reporting- Post distribution, they send you 3 comprehensive reports (Earned Media, Owned Media and Paid Media placement links) with 500+ live press release links.
Final Thoughts- Of all the sites reviewed in this post, this one is the absolute best for your press release submission needs. The cost is inexpensive relatively speaking versus the other sites covered in this blog. It is without reservation that this site be used for your press release submissions whether you are a small business or public corporation.
Next on our list is PRNewswire. Like most sites, this one requires an account, which is not a difficult task if you have noted the information mentioned previously. You will have to provide your business email, as an email account from a disposable service (Yahoo, Google, Hotmail, etc.) will not be accepted. This is a standard concept, because many sites require a login. The login is necessary because most of the sites charge fees on per release, monthly, quarterly or yearly basis.
The site itself has a very busy homepage with press releases visible on the first page. There does seem to be a good mix of release topics if you dig into the site. Small businesses are mentioned alongside larger companies, but finding the information takes time to make sense of what is there.
The site does not provide a price for submission services, and this is a serious drawback. You can fill out a form and ask for information. This can prove to be more trouble than it is worth in the long run. However, do keep in mind that they are quite expensive. They charge you a yearly membership fee, plus distribution charges. If you have $1000 to $2000 to spare, PRNewswire can get you a good coverage.
Final Thoughts: PRNewswire is ideal for publicly traded companies and bigger firms who want to make fast and accurate distribution of financial and material information. Overall, this is not an ideal site for small business entities, PR agencies and professionals. A small business with limited advertising income would be far better to search elsewhere for the best in press release distribution.
Immediately upon arriving at the site you are greeted with a friendly page with lots of information that is easy to read. The site lets you know why it is worth using for your press release submission.
Looking into the site, there is a comparison chart available for interested customers that outline your options for each release. If you need writing services, they offer this as well.
The landing page specifically mentions small businesses, ideal for anyone who is just starting or attempting to increase their online presence. There is no search function to search for releases.
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines – a real plus for targeted small businesses.
Sounds good? It really is. It is provided you can survive the sticker shock. A single press release starts at $299.00 and goes up to $499.00. This does not include a writer, although the site does offer writing services in addition to the release submission.
They promise great results, and it is simple to get results when you are assessed at such a price. There are no example releases on the homepage, but there is a list of locations your release will be submitted, including the big news agencies, Huffington Post and the like. This too is a good reason to strongly consider this site for release submission if nothing else. Most of these big media conglomerates like Huffington Post do not accept many submissions, and those that do have a substantial cost. $299.00 may sting, but the benefits may be worthwhile.
Final Thoughts: The site promises the moon, but it will cost you a ticket there. For $299 they guarantee placement of press release on at least 75 online PR media sites. Small to medium size businesses would do well to consider the cost versus the price for submission. Those who can’t afford PRNewswire can definitely go for eReleases.
Another site that requires you to login but does not show you prices, GlobeNewswire does list press releases on the first page. Unfortunately, there are only 10 releases posted per page. This is a real issue because there are several thousand pages of releases. You can search for releases, but at 10 results per page, it may be a while for you to see any good results.
The site does not mention costs and results. Locations for distribution are buried in the pages and looking for them takes time. Small businesses with tight budgets will not find any results that will be meaningful because of this. A lack of upfront pricing is also a detractor, as many small businesses have to count every cent.
Final Thoughts: A lack of pricing, buried sites and no comparisons are questionable. There is nothing on the site about helping to write press releases or writing services. This is okay for larger, more established businesses, but for a small company, it may pose somewhat of a problem if there is trouble with the release writing.
5). Business Wire
Owned by Warren Buffett, Business Wire promises to be as good as they come. You need to create an account to submit any releases, so this can be good or bad.
The website looks quite professional, and the huge amount of information available on the site is quite impressive. There are visible releases on the Home page, and visitors can access press releases by Date, Industry, Subject and Region. The site does offer distribution services and seem to have solid results with this element of the site. They even have a Service page, where you get an idea of the many options that are available to you.
In order to distribute press releases via Business Wire, you will have to first become its member. You can do so by downloading its membership form, fill it out, submit to your nearest bureau, and wait for their approval. This is a major strike against using this site, as there’s no guarantee that they will accept your application.
Without an account, it is difficult to gauge the efficacy of the site. It is safe to assume that there will be a charge for each press release submission, but there is not much information available regarding pricing. Although, they have several options and offer more depth of reach than any other newswire out there, they will additionally charge you for each add on or a feature.
Final Thoughts: Warren Buffett’s Business Wire is great for corporations, organizations and bigger firms, but not ideal for a small business or someone who is on a limited budget.
This site has real promise by only looking at the homepage. There is a full page of information, including a few press release examples. The site promises plenty of positives like analytics and white papers. The site is also partnered with NASDAQ, an excellent resource for anyone who is looking for solid business release contacts. There is no information on pricing or how to submit a release. In order to get this information, you will have to first register with the site and create an account.
Also, there is a lack of necessary information on results and average number of pickups, which is indeed a serious blow to small businesses and startups looking for guaranteed online PR media sites placements. There is also not a partial example of the release locations. Moreover, it is unknown how well the site works with resellers or other agencies which send on press releases via a third party.
Final Thoughts: Marketwired does not appear to have the necessary aspects, cost and follow up that would benefit a small business or anyone looking for affordable online press release submission. However, it is best for those who are looking for targeted distribution and care less about number of pickups.
Cision stands out from the rest because not only it owns PRNewswire and PRWeb, it is much more than just press releases. The site also includes case studies, something that can be closely tied to releases. There is no direct pricing on the site, as users must request information via a login and request form. However, if you can spare $6K to $12K on an annual single or double license subscription, then it’s the best public relations software one can ever use. The companies listed seem to run a full gambit and include many Canadian sites and businesses, making this perfect for resellers and anyone looking for international distribution.
The interface seems a bit more complicated than some of the other sites, as users will need to dig to find the appropriate channels for their release. The site has no mention of number of pickups, or if anyone actually picks it up and publishes it. This is a major drawback for many who expect publication on numerous online news and PR sites. Also, do not expect CISION to offer writing services or anything similar in nature.
Final Thoughts: Should you give this site a chance? It is a gamble. A high subscription fee and limited results seem to point away from this site. It may be wise to continue looking elsewhere, if you can’t afford it.
PRWeb is one of the oldest press release firms and is quite a popular site. You have to create an account in order to avail its services. Costs on the site runs from $99.00 to $369.00, with the increasing costs offering more and more benefits.
The site is fast and easy to navigate, and there are plenty of resources, including white pages, how to’s and marketing strategies targeting online only businesses – making this site ideal for a small business.
However, two drawbacks stick out. First, when compared to other wire services on similar price range, PRWeb offers lesser number of pickups. Second, they do not offer press release writing services.
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.
The Bottom Line
As you can see, there are plenty of websites you can use to submit your press releases to for maximum exposure for your business. This review of the best press release sites should help guide your decisions for your next release as well as how to maximize your advertising and press release dollars. Ultimately, the decision will rest on you and your business budget for press release submission services. Good luck to you and your small business.
The challenges of managing virtualized environments are mounting. The benefits of virtualization—from cost and labor savings to increased efficiency—are being threatened by its staggering growth and the resultant complexity. A critical piece to solving these challenges, as many organizations have already discovered, is image management. Read more: http://ibm.co/SpHTlV
Cloud Computing Made Simple
This half-day briefing consists of an overview and introduction to cloud computing, essentially cloud computing 101, the drivers and the various components of cloud, and concludes with “how to get started” - that is, how clients can capture the silver lining in their organisations.
In today’s age of technology, there has been a substantial growth in the number of educational activities for kids. Kids growing nowadays usually see their older siblings and parents on the laptop. Hence, their interest is likely to peak about also making use of the device. They will want to get on there and also play games as grown-ups do. However, it’s best that you pick educational activities so that the time spent on entertainment will likewise facilitate learning without the children knowing it.
As parents, you can find educational activities and games on the Internet for children of all ages. Moreover, you can also find several educational related games. If you are looking for arithmetic, there are plenty of websites that offer fun things for kids to do that deal with concepts of addition, subtraction, multiplication, etc. Studying is also enjoyed by participating in fun activities. Some sites read stories to kids while they follow along with the words on the screen.
There’s no doubt that technological advancement has brought important changes to humanity. It has also influenced the way kids experience entertainment and learning. Mobile gadgets such as tablets, laptops, computers, and smartphones are the source of entertainment for several kids. Tablets, along with other gadgets can have both negative and positive effects on the overall mental development of kids, but as parents, you can turn these mobile tablets into an educational tool for your kids. Using the best tablet for kids, your child can have a more entertaining and safe learning experience.
Tablets like these come with several essential features that set them apart from regular tablets. For one, the overall design of the tablet is nice-looking, child-friendly and durable, and offers several brain-boosting benefits. Though, for kids to get the maximum benefits, it is necessary to choose one with the right features.
Apart from allowing kids to use educational gadgets, parents must also allow their kids to indulge in outdoor activities and explore the real world. The open-air environment provides experiences that can facilitate the improvement and enhance the physical, social, emotional, and intellectual skills of kids. One great way for your kid to explore the outdoors is with the use of an electric dirt bike that specially designed for kids.
Electric dirt bikes allow kids play outside of their homes, providing them with a perfect opportunity to explore many things around them. An early daybreak biking activity to your much-loved biking trail or even around the neighborhood will allow kids to observe individuals, animals, plants and so many other things that will spark their interest. However, not any electric bike will do. You will have to choose the best electric dirt bike of kids that’s safe, fun and exciting.
In a nutshell, educational activities are great. They develop the kids’ interest and enhance learning. At the end of every session, they learn something new that helps them become smarter, more patient, and allow them to have a better understanding of the world.
Modified on by joshuagreen
Even if you are not too fond of gadgets, there will always be someone you know who is just addicted to anything that is related to technology. It may be a family member, a friend or a colleague. It is evident that if you want to give gifts that will be appreciated, you need to give something that they will truly love.
With the wide selection of gadgets that are available, how can you possibly choose? You first have to analyze your relationship with the person that you are going to give the gift to. If the person is close to you, you may want to spend more. If the person is merely an acquaintance, you do not have to give something extravagant even if you can afford it because it will be uncomfortable for you and the person.
Let us say that you would be giving a gift to a family member, a loved one or a close friend. What are the gifts that you can give?
1. Keyboard Waffle Maker: For the Hilarious Friend
You may have a friend who is so into playing and using his/her gadgets that he/she barely has time to cook. You can give the Keyboard Waffle Maker to remind the person that he/she still needs to eat. At the same time, the unique appearance of this waffle maker will make anyone happy. Since this is cordless, this can be cooked over a grill.
2. GoProHero+: For Someone Who Likes Traveling
You will always come across some people who live to travel. They would like to reach different points of the world because being immersed in different cultures truly change their mindset and their way of thinking. The best thing about GoProHero+ is that it is waterproof and shock proof. It can also take wonderful pictures that can be uploaded online immediately.
3. Light Up Gloves: For the Daredevil
Some people love riding their motorcycles and even their bikes late at night because there are fewer cars traveling at that time but they are also more prone to accidents because they are not seen by other vehicles on the road. Increase their safety by giving them Light Up Gloves. These gloves are very easy to use too. The button located at the gloves just need to be pressed and they will light up until they are pressed again.
4. Syma RC Helicopter: For the Peter Pan
You will always have that friend or that family member who does not want to grow up. Most of the time, they are able to live their normal, adult lives. They go to work and do their responsibilities but during their spare time, they cannot help but release the inner Peter Pan in them. This RC Helicopter will be perfect because this is inexpensive and can be fun to use.
5. Cool Looking Charger: For the Chic Friend
You may think that everyone who loves gadgets must love the outdoors or would love to play various types of sports but actually, there are some who are chic and sophisticated who love gadgets too. The best thing to give is a chic looking charger that they will be proud to put out of their designer bag whenever they need to charge. Search for colors that are not that common or you can find some that can mix the color of their smartphones.
6. 8Bitdo Bluetooth Retro Controller: For the Nostalgic One
You will always have some friends and family members who love playing the latest games and would love to have the latest gadgets but would gladly give a smile when reminded of the things that people used in the past. This bluetooth controller is set up to look like an old Nintendo controller and this can easily sync up with all of the other gadgets that are available at present time.
7. Tile: For Those Who Loses Keys All The Time
Everyone misplaces their keys once in a while but you will know someone who does nothing but lose his/her keys. This is the best gift because this can be attached to simple keys. The gadget will then be connected to the smartphone and it will give out an alarm when prompted so that it can be found.
Out of all the tech gadget ideas that are mentioned above, which one are you planning to purchase soon? Do not hesitate to give you gift ideas too.
Unified Computing and Data Center Evolution
Data center virtualization has created a market transition where
IT organizations are trying to reduce costs and increase flexibility. Constantly
working against inflexible existing hardware platforms, however, data center
administrators must spend significant time on manual procedures for basic tasks
instead of focusing on more strategic initiatives.
The Cisco Unified Computing System is a
next-generation data center platform that:
- Unites computing, networking, storage access, and virtualization into a
- Integrates a low-latency, lossless 10 Gb Ethernet unified network fabric
with enterprise-class, x86-architecture servers
This approach decouples scale from complexity. Whether
the system has 1 server or 320 servers with thousands of virtual machines, all
resources participate in a unified management domain designed to:
- Reduce total cost of ownership (TCO) at the platform, site, and
- Increase IT staff productivity and business agility through just-in-time
provisioning and mobility support
The system incorporates:
- A standards-based unified network fabric supported by a partner ecosystem of
- Cisco VN-Link virtualization support
- Cisco Extended Memory Technology
It supports an incremental deployment model and
protects customer investments with a future migration path to unified computing.
So does anyone have any idea what the IBM competitive viewpoint is for this CISCO offering?
Investment in the stock market has been yielding great results to earn more or to acquire a good position of power in a company. Trading in stock market is at times a very complicated process because it requires many smart ways of thinking in order to find the best shares to be invested in. Anyone who plans to invest in the stock market has to consider various criteria so as to find the stocks of a company that meets the individual’s requirement.
Need for Stock Screeners
In general, a person will have to go through a vast amount of data about companies, stock prices, market situation, the profitability of shares and much more so as to discover the best stocks for investment. It is a very cumbersome process and many people also find it very difficult to make the analysis. Finding the right stock which favors the investor's requirement is like finding a needle in a haystack. It is in these situations that stock screeners come to save the day. Stock screeners play a commendable role in helping people to find the shares of their choice with ease. Basically, stock screening is a procedure that involves finding stocks which are relevant to the selection criteria of the investor.
Functions of Stock screeners
A Stock screener can be considered as an instrument that acts as a wonderful searching tool which helps to filter the stocks according to the conditions placed by the investors. It helps to identify stocks that are according to the need of the investor based on certain fundamental factors like market capitalization, price, dividend yield, return on investment, price change percentage, balance sheet ratio, average volume, P/E ratio, etc. Some stock screeners also permit the users to screen based on technical indicator data in order to filter stocks according to their relative strength index, above 200-day moving average etc.
Usually, stock screener comprises of three primary components namely, a database of companies, a set of variables, and a screening engine. Once an investor enters the data with the requirements of the stock, the stock screener identifies the companies which fulfill the needs of the variables that are entered by the investor and then produces the list matching the specifications. Thus, it carries out a detailed quantitative analysis of the stocks for the sake of the investor.
Bond between Stock Screeners and Trading Technologies
The link between Stock Screeners and Trading Technologies is unbreakable. A stock screener can perform exceptionally only with the help of trading technologies. Many advanced software programs and online subscription services give rise to stock screeners which perform complicated Stock Analysis just within a short period of time for the user. The trading technologies enable stock screeners to carry out screening of stocks by utilizing many factors and advanced mathematical calculations. These Artificial Intelligence stock trading technologies facilitate to compare fundamental and technical features of stocks to analyze the stock performance in the past and estimate the expected return from such stocks in the future. These trading technologies also offer Stock Price Variables which can be helpful for day traders. The technologies are so sophisticated that they use about 20 predetermined screens encompassing a plethora of investment strategies.
Benefits of Stock screeners with Trading technologies
Trading technologies aid the stock screeners to allow the user to witness technical analysis, trading strategies that lead them to the stocks which meet the criteria described. With the advancement in technology, the users also have an option to use customized screeners through which they can decide the factors of input that are to be considered for stock screening.
The technology helps to massively cut down the time taken to find the right stocks because it presents reliable results with great accuracy in just a few minutes. Over the course of time, these Artificial Intelligence engines have been proven to give good market predictions and thorough analysis of stocks. These trading technologies have been garnering immense prominence from the investors due to the simplified approach, ease of usage, and user-friendly interface. Stock screeners with high-end trading technologies have become popular because the results that they provide are accurate, efficient and are of impartial nature.
The process of stock screening has become majorly dependent on artificial Intelligence and hence it is a valid fact that no stock screeners exist without high-end trading technologies.
Day Trading is a type of share dealing where in people trade shares online over a period of a single day. The aim of this type of trading is to benefit from tiny price fluctuations that occur during the day. Day Trading is most common in the stock market and foreign-exchange market. People who do day trading hold their securities for only one single day. Trading strategies help maximize profit and play an important role in minimizing risk. The following are some strategies discussed in brief.
Role of supply and demand
Supply and demand together determine what the price will be. This is true in almost all aspects of the business. When there is high demand, that is, a number of buyers are large, the price automatically goes up. And, when there is low demand, that is, number of buyers is small, the price goes down. To elaborate, the whole thing begins with buyers finding a stock price attractive and purchasing the stock. As more and more buyers buy the particular stock, demand is said to be growing faster than supply. And because of this, the price of stock increases. Once, the demand begins to wane slightly, stock holders will sell their stock. Now, supply becomes more than demand and prices drop. Great profits occur when the demand and supply are at a great imbalance. This concept is important for all investors for better understanding of day trading dynamics
Stop also known as "stop loss" is a plan to leave a trade when it is realized that the trade has failed. It is the point that signifies that the investor has accepted all risks along with the fact that the trade is prone to lose. It refers to an amount that you will be allowed as a possible loss. The risk value on any trade must never go higher than one percent of the account balance. Here, it is important to note that this rule must be applied based on the scenario. If an investor applies a risk of exactly one percent for every trade, it is not guaranteed that this person is out of the risk of big losses. Consider, that this person executes many trades on a given day with a risk of exactly one percent for every trade, then if all of these trades fail, the investor can be down by fifteen percent or more. To solve this problem, one can determine the stop loss limit for a particular day instead of a particular trade
A very important thing day traders must never forget to do is set profit targets. If a profit target is not set, an originally profitable trade could end up in a loss. These trading markets are quite unpredictable and if an investor does not sell his stock on time, expecting more profit, he could end up in a loss when stock prices drop due to various reasons. Profit booking is a difficult concept to understand since it is subjective in nature. If an investor, sells his stock too soon, he is at loss and if he sells it too late, he is again at loss. In day trading, it is important to set that target amount that feels safe and has reduced risk of losses
Discipline and patience
When you have a span of only one day, there is not much that can happen. In a day, there could be only one useful trade or there could be 10. This depends on various factors. Investors should not be too greedy and irrational while dealing with trading. A large amount of patience and discipline must be exercised when doing day trading. One must concentrate and wait patiently for results. Hasty decisions mostly result in losses.
Knowledge is power
The more one knows about something, the more that "something" becomes easy to handle and figure out. There are various tools available that help gain information about price movements volatility, price oscillators, resistance, daily volume, support levels, moving average convergence/divergence (MACD), CCI, and chart patterns. There exist online websites, software, web applications, books, videos etc that provide valuable information about day trading. Online classes are also available at reasonable rates.
Money is a very important thing for almost everybody. Nobody wants to make mistakes when they invest their hard earned money. Therefore, have a proper and efficient strategy is very important. Sound knowledge of how the entire system works is highly crucial for smart investing.
Today’s landscape will look completely different tomorrow. Customer expectations, data and analytics, mobile and social interaction, cloud services; it’s all changing how businesses think, work and communicate. Business environment is ever changing and ever evolving. Successful enterprises recognize the need to operate and evolve at a pace that’s just as demanding. They are turning to IBM Cloud Business Solutions to keep up.
IBM Cloud Business Solutions represents two important initiatives for IBM; its tremendous investment on research and development and production system for its cloud initiatives often called smart cloud. There are three main trends that IBM believe are driving the clients to cloud offerings more readily; Complexity, Volatility and Resource constraints. The world is growing far more complex. The types of solutions our clients need are more sophisticated than they were in the past.
Now, enterprises can quickly and economically test and scale new capabilities; bundled, pre-integrated and available as a service on the cloud. Just think, the speed and agility of the cloud customized to meet your unique requirements. Decision-makers can focus on identifying growth opportunities, generating new revenue streams and improving operational efficiency with lower barriers compared to traditional technology transformations; all while fostering greater agility, collaborations, efficiency and responsiveness.
Many cloud services can help you check some of those boxes, but tend to be one size fits all. The approach to complex requirements especially for larger enterprises still needs to be improved. IBM Cloud Business Solutions bridge the gap between traditional technology transformations and cloud. Excel training courses London will keep you up to date with new tools of the new technology.
Here’s how IBM Cloud Business Solutions are helping a home appliance manufacturer, retailer and medical supply business. First the manufacturer. Customers were paying a high price for service. Meanwhile fixing products under warranty was also costly. But with IBM Cloud Business Solutions the manufacturer can and analyze data from several sources. This helps enhance customer support processes, optimize product service intervals and personalize customer experiences.
Next the Retailer. To respond to a changing market environment it’s evolving its business model to focus on digital learning solutions for customers. The problem was moving quickly to build and scale a differentiated solution economically. IBM Cloud Business Solutions eliminated that roadblock. Together with IBM, the retailer now offers personalized solutions to its institutional clients and it has the agility to respond to market shifts; expanding business quickly to capture this emerging opportunity.
Then there’s the medical supply business. Recognizing its catalogue of products was vast and complex. The company wanted to make easier for the customers to find exact product specifications at the best price. Now it’s easy to analyze customers specific needs; pair them with product specifications and prices and make the best offer from the catalog. The payoff? Sales representatives can more effectively position their product portfolio to fit customer needs at a better price.
As the landscape continues to shift, it’s critical that your enterprise’s business and IT objective align. IBM Cloud Business Solutions ensure you innovate how you deliver value, operate on solid ground and can move with agility.
Gaming. It begins at a very early age these days. How many early elementary kids are playing “Minecraft?” By the end of 2013, 33 million kids were playing.
Many of those kids are at least 4 years older now, are graduating high school or may be entering college. But their passions for gaming have not decreased. In fact, they are participating in lots of online competition and dream of either professional gaming or, even more ambitious, getting into game development.
Given the popularity of gaming, there will always be work in the gaming industry. For those who specifically want to move into development, there will be some skill training and some work ahead. Here are 8 tips for these passionate gaming development hopefuls.
Choose Your Focus
You have two choices (and a third, actually – more on that later) – the science of gaming (programming) or the art (design).
Designing: You do not need to learn programming languages. But you do need to understand the process by which games are developed. This will allow you to design the “art” side of games, knowing what a developer will need to do. And, if you are a solopreneur in the industry, then you will need to have that design in as much detail as possible before you speak with a developer.
Identify Your Limitations and Account for Them
If design is your focus, and you are great at creating scenes and music, you may not be so good at character development. If you are working for a company, the expertise will be there, and you will work as a team. If you are a freelancer, however, you will need to partner up with someone else.
If you are in the programming side, and you are struggling with some of the coding, you need to know where to get that help. Understanding your limitations and getting that help will demonstrate to an employer that you want to get things right the first time out, rather than having to debug after testers have pointed out the “fails.”
And if you have identified some design or programming skill gaps, get thyself into some gaming design coursework from a reputable institution – either off- or online.
Check Your Passion
Good game development requires passionate people who do not see what they do as real work. For them, it is fun. There are crazy long hours, lots of collaboration with others, disagreements, long discussions over Chinese takeout, creative problem-solving, and flexibility/compromises. Make certain that these are all things you will love, or you will develop resentment – never a good thing.
Check Out Options Other Than Development or Design
You may love gaming, and you may want to be a part of the industry. But you are not really into the art or science of it all. There are other opportunities within the industry. These include such positions as testing, marketing, or even doing voice-overs for characters or contributing the music.
Look for Internships
If you want to work for a company/studio, pursue internships. These are amazing learning experiences, even if you do not end up working for that specific company. Other gaming firms or groups will be far more interested in talking to you if you have an internship under your belt. Some internships are even remote, should you not live in close proximity, and many are actually paid.
If you are on the independent side, you may not like the idea of joining a studio as a regular employee. Studios need lots of expertise and, especially if they are small or in the startup phase, they cannot afford full-time employees. Once you have your skill set, check out job boards and niche publications – there will be many opportunities within your skill area.
If and when you take a gig, be certain that you craft a contract, if the firm/studio does not provide one. Any contract should sell out exactly what you are expected to do, how much you will be paid, and a guarantee that your contribution(s) may be used in your professional portfolio.
Be Careful About Pay Offers
There are lots of “poor” studios out there – people who are passionate about gaming and who have big dreams but no money. They are looking for “desperate” people who have their same passion who they can pay almost nothing. Sometimes they will offer you a small equity position or stock in the company or claim that your work will be a great portfolio addition. These things can be tempting, especially if you are hungry for work, but don’t sell yourself short and don’t work for nothing.
Getting Discouraged – It Comes with the Territory
Expect long dry spells. Of course, if they don’t come, great. But when they do, it is probably not because you lack skills. Competition can be tough, and there just may not be a “fit” between a studio’s need and your skillset.
When you hit dry spells or no nibbles from your job applications, take that time to design or develop on your own, to build up your portfolio, or take additional coursework to add to your skillset.
Find ways to network – attend workshops, conferences, and other meetings. Keep your LinkedIn profile up to date, and join groups on that platform. Participate in online forums and discussions; start a blog; develop some podcasts. There are just many things you can do to keep your name out there and to keep your passion intact.
And, if you have to eat, take an unrelated job. Eventually, you will find a position or “gig,” and you will “get your groove” back.
The gaming industry is exciting and fun. It is also evolving rapidly, as technology continues to improve gaming experiences for players. Keep abreast of these advances – you don’t want to become irrelevant.
Bluemix is a cloud platform powered by the world’s most popular open source project. Bluemix is here to help you efficiently develop applications in your way; simplifying how you build and manage them in the cloud. Bluemix let you choose your own programing language; work with your own architecture and make your own design choices.
IBM has changed the way applications are delivered. Making cloud more accessible than ever with Bluemix. IBM Bluemix is a cloud platform as a service developed by IBM. Bluemix allows you to easily extend and enrich the functionalities of your applications with services and API’s from both IBM and third parties that are based on the world’s most powerful open-source technologies to pair your applications.
Bluemix takes care of the infrastructure come with over 100 services to choose from ranging from Watson, IoT, Analytics, API creation management and integration; concerned about provisioning licensing and other time consuming issues. Bluemix’s immediately deployable technologies include push notifications, SQL and NoSQL Database, messaging, security and more. You can easily augment applications with Bluemix’s ground-breaking cognitive learning machine Watson as well as other leading AI services. These services come from both IBM and its community partners.
Bluemix is designed to accelerate innovation tapping into your current cloud environment and delivering more engaging solutions. Since the inception of Bluemix we have seen a huge market response from startups to enterprise corporate clients like SilverHook, Tangerine bank, Hertz car rental, IQ, Capgemini, Volvo, Honda, Citibank and many more.
Bluemix is designed with choice of deployment in mind; even the suit the most sensitive workloads. Bluemix Public allows the user to experience and tap into a world of services across Watson like mobile and IoT in our public cloud environment. IBM Blumix technology could be a leverage in Adwords scripts. Blumix dedicated offers superior combination of security and time to value in a cloud environment which feels like an extension of your own data center. For your very sensitive workloads for data compliance you can bring Bluemix behind your firewall with the markets first of its kind approach private cloud delivery.
Bluemix was designed with speed and ease in mind; it makes life easier for the developer and the entire development team. With Bluemix we provide teams of all sizes with a flexibility to scale computers at a very granular level, seamlessly collaborate in source code, share API’s and manage apps performance logs and costs through a single console.
Developing an application is easy, but deploying ab application is even easier. With Bluemix your application is deployed and running in productions within minutes.
Bluemix’s future-rich built to measure git repository makes everything; from production live coding to building to deploying your application as simple as a push command. You can quickly extend the capabilities of your app in any direction. A click of a button, a copy-paste of the credentials of your new service and you are back on track. And once you’re alive, Bluemix will handle scaling monitoring and logging. So you could spend more time on what you actually love doing.
As we all know, the soul of any local business is incorporated in marketing strategies. Be it advertising, public relations, promotion or even sales, each marketing aspect is equally important. All these marketing strategies are the parameters on which a company’s growth depends upon and strong marketing strategies are positively related to the company’s growth. Moreover, for the business to succeed it is absolutely important to word out about one’s local business. This would make sure that the product is known to the people out there. Without adequate marketing strategies, it is impossible to create awareness about the products and services that will be offered via the company. Below mentioned are some of the ways in which entrepreneurs can get the word out about their local business and thereby make product and services they offer discoverable.
The boon of advertisement
With the immense growth of multimedia and internet, all the global citizens are woven and connected together in a wider network. When it comes to promoting business enterprises, a simple website can do wonders in advertising and thereby reach out to customers. One can execute numerous marketing strategies that would, in turn, facilitate growth in business. By having a website it is much convenient for the target customer base to reach and avail the services offered. It is a cost effective way of promoting the services one is willing to offer. Moreover, a website opens up the pathway to increased sales around the clock without any limitations. Apart from website promotion, printing information and distributing it among people is another effective way to promote business. A simple business card, brochure, and even a coupon are some creative ways of promoting one’s local business idea. One can hand them out and distribute it to friends, family, and acquaintances. But one must remember, that the key here is to design innovative notices, pamphlets, and coupons. A business card which is beyond the stereotypical ‘white card’ with business details would grab more attention! This would make it stand out among the rest and effectively promote the business. Also as the awareness through marketing solidifies with time, even customers begin spreading the word about the business with friends and family if they find it impressive, thereby increasing the company sales. Without advertisement, it wouldn’t have been possible to achieve such levels of sales.
Get listed on search engines
Search engine giants like Bing and Google offer free listing services to local businesses. In order to get listed on Google and Bing, one must check out Google My Business and Bing Places for Business respectively. Search engines like Yahoo do charge for business listings. However, the benefit of paying includes availability and consistency of one’s business on multiple platforms and online directories. Using a business listing website can help entrepreneurs set up multiple service areas. This would make sure that users can see the closest location every time they conduct searches.
- Social Media-Apart from using Google and Bing one can also use social networking sites for promotion. In today’s world, there is nothing more ‘pandemic’ than social networking sites. Sites like Facebook, Twitter, Linkedin, Pinterest can be used effectively to create business profiles and pages. A good description, certain important keywords and a link to one’s business website would introduce the target customer base one’s local business. However, new entrepreneurs must be regular and active in updating information about the products and special offers, uploading interesting visual images etc.
Buy billboard space
A good way to utilize additional financial resources is investments on buying billboard spaces. Advertising on a billboard is another way to catch traveling people’s attention and promote business. An amalgamation of right location and a perfect media which appeals to the masses would facilitate business growth. However, in order to choose the location for billboard one must primarily check if it is a commercial or residential area and whether there is heavy automobile traffic or not. In order to produce the perfect substance for media one can even consult a good public relations firm. A PR firm can thus, help in developing the media for the same. Incorporation of creative three-dimensional graphics is an innovative way of spreading out a word or two about one’s local business among travelers.
Although marketing is one of the pathways that make products and services discoverable among customers, it can be quite a little hard on the company’s ‘pocket’ sometimes. However, an ideal marketing program consists of a healthy amalgamation of website development, public relations, printing, media broadcasting, and promotion events. Lastly, an effective and smart allocation of resources on marketing programs would help companies create awareness about their products and services.
Modified on by sofiastechtalk
Money is the most important thing for most people in this world. And, nobody likes to see their money being invested in a bad product. Therefore, careful buyers try to make sure they take an informed decision. Reading customer reviews are one of the most important and useful practices that help in making good purchases.
Why Reading Customer Reviews Matters
Reading product reviews matter because it helps the buyer get a look into the reality of the product. Most products come with scripted product descriptions that usually do not discuss any cons. But when someone who has bought the product beforehand leaves a review, a lot gets revealed. An old buyer of the product is not obligated to leave an overly positive product review. He/she owes nothing to the seller of the product. This person will obviously leave information about his/her own experience dealing with the product. Good reviews online involve a detailed description of the products along with photographs and videos. This enables a potential buyer to collect all required information about a product before spending money on it.
Why Reading Product Specific Reviews Matters
Apart from customer reviews on seller's website, there exist dedicated blogs that review products. These blogs collect a large amount of information about the product and perform a complete analysis. The blogs usually add an image, videos and other multimedia to their posts. These reviews usually come with buying guides, setup guides, and other important information. This extra knowledge is sure to come in handy.
Reviews battle seller tactics
Sellers always advertise their products in a grand and flattering manner. There has never been an advertisement that ever shines a bad light on a product. Even if a company produces a horrible product, it will claim the product to be the best. Ever company in existence claims that its product is the best in the market. Advertisements involve scripted words, paid actors, and a lot of Photoshop. A potentially bad purchase can be framed in such a way that it appears like the deal of the century. Other seller tactics like offers and freebies also attempt to lure innocent customers into buying bad products. All of this trickery can be debunked in a second by one single powerful product review. For example, consider a makeup product claims to last for 24 hours. A potential buyer in need for such a product would read this on an advertisement and proceed to buy the product. Suppose the product fails to keep its promise and rubs off within 4 hours. The buyer is now at loss. She is left with a product that is of no use to her and her money is gone. If this lady, took the precaution to read a few customer reviews before buying the product, the situation would have been completely different. At least one previous buyer would have mentioned that the product does not last as long as it claims to last. Reading that single review could have made all the difference.
Most product reviews come with comparison information. If the product in question has shortcomings, alternate options can be found easily through review sites. Sometimes these alternate products come with links to the seller, making the job of finding what one needs much easier. Some review pages rank products, letting a potential buyer know where the product he/she was intending to buy stands when compared to other products in the market. This will let the buyer know that there might be better products in the market more suitable for their needs. Price comparisons help the buyers who are on a budget. If a person is able to find an alternative product that meets their requirements at a lower price, he/she is benefitted greatly. Products sometimes come with a ProductOnDeal advertisement. This attracts few gullible buyers. In reality, the deal might not even be worth it. Review sites also make attempts to discuss deals and other offers along with discussion about the main product. This information can be greatly insightful.
Everyone works very hard to earn money. No one would like to be scammed into buying bad products. Companies come up with clever tactics to sell their products. It's their job to promote products in the best light possible. In the end, it's the customer's duty to make an informed decision so that he/she doesn't make a bad purchase. Product reviews enable a buyer to make such informed decisions
It’s intimidating. You are a solopreneur or a hiring manager for a small non-tech related company, and you have to hire a software developer. You know nothing about the profession, nothing about coding, nothing about the “going rates” or salary ranges. Your understanding of software is, “Show me what it can do, how it runs, and then I’ll use it.”
So, where do you begin? With this guide, perhaps. Here are the steps you might consider.
Identify Exactly What You Want the Developer to Do
Either you have an idea for a piece of software you want to take to market, or your company needs specific software developed for in-house purposes. Your initial job is to decide exactly what you want that software to do.
Is this a “one-shot” deal for a single piece of software, or is this a longer-term deal where a developer will be working for you on a regular or contract basis?
Do Some Basic Research
It’s not difficult to find any number of resource articles on software development, even in the niche related to what you want developed. You can get an idea of the programming languages that are most recommended and popular with developers. You don’t have to understand them – you just need to understand the programming languages you want your hire to know.
You research will also give you solid information on price/salary ranges – certainly a good thing to know.
Finding The Candidates
You have lots of options, so pick the ones that will work for you, perhaps those that have worked in the past. Remember, the process of recruitment and hiring is no different for software developer. It is the skills and expertise that will be unique.
Get help from a techie you know to construct a job posting/description that will include the skills you are looking for – hard and soft. Post the opening on tech job boards, on social media sites like LinkedIn and wherever else you usually do.
Use the services of a tech recruitment firm – this may be pricier, but the initial screening will be done for you
Use contacts that you know and trust. If you have a network of peers, they may be able to point you in the direction of sources for candidates or, if appropriate for your need, freelancers who are really good at what they do.
Software developers currently working for other businesses may not be actively looking, but if the right opportunity comes up, may want to make a change. This is why you want to post your opening on sources like LinkedIn and tech-related social media platforms.
Narrowing the List
This will be tough, but you can look for some very specific things in resumes or perhaps in initial phone or video interviews. Here’s a short checklist of sorts for that initial contact:
Have they contributed to open-source software?
What languages do they feel most comfortable with?
What is their past experience?
Do they have a portfolio and how can you access it?
Do they exhibit confidence in their own strengths and skills?
Have they worked solo and/or as members of a team?
So, now you are ready to interview the few candidates that have made your short list. What do you ask? Based upon surveys of both programmers and even Google hiring managers, here are questions you should and should not ask. You will find that many of them are questions you would ask any candidate.
This you will ask any candidate. Put a specific spin on this. Ask the candidate about his biggest disaster and how he worked through it. If the candidate is honest, she will be able to identify one and then describe how it was “fixed.” Any good programmer will have had disasters. You are looking for honesty and the work ethic to do what it takes to resolve issues.
Ask the candidate to describe his/her favorite project. As a prelude to this question, you want to inform him/her that you are not a techie. The goal here is to see if the candidate can explain the project so that you have a good understanding of what s/he did – in non-techie terms, that is.
Part of a developer’s skill must be in communication and must be the ability to communicate to those outside of the niche what a project is all about and how s/he will go about approaching a project. Even if you are hiring someone remotely, you will want to be a part of the development, and you will want continual conversation with the developer. Being able to communicate that progress to you in terms you can understand is vital.
Solo or Team Player
Depending on your needs, you need to know your candidates’ experience and their comfort level with how they will function for you. Hiring a freelance means that the developer is comfortable working alone but also communicating with members of your organization who will be impacted by that work. Hiring a employee means comfort with collaboration.
Is There Passion?
One of the ways to gauge this is to ask what development communities the candidate is active in. GitHub, for example. Developers who are really passionate spend non-work time communicating and collaborating with other developers.
When the candidate talks about his/her projects, do you sense excitement? You should.
This is where you may need to have someone with expertise take a look at the projects in a developer’s portfolio. As well, just as you do when you hire anyone, you will want to check references, whether from clients or former employers.
It is not a negative for a developer to have had a lot of past employers. This is a career that is in high demand, and they like to go where the challenges (and the money) are more attractive.
Things to Avoid
A lot of recruiters and hiring managers give developer candidates “puzzles” to solve. And non-techie interviewers often pull these from the web or are given them by other developers. Chances are the candidate has already seen them or something similar. They really are not a gauge of talent.
It’s also not a good idea to ask a developer where he sees himself in five years. If they are honest, they won’t actually know, so it is not a fruitful question. Good developers will go where the challenges fit their needs, so that is really the only answer that will make sense.
You really can make a good hire even if you don’t have expertise in technology. Follow this guide, get help when you know you need it, and make a good hire.
Doing business on the go has become the new norm. So does dealing with all sorts of financial transactions through your trusted smart phone or device. From purchasing stocks, making wire transfers and quick personal deposits - mobile finances has exploded in popularity the past few years
The industry keeps growing. Over 1.75 billion users are expected to conduct banking operations through mobile devices by the end of 2019. With this explosive growth what are the benefits for financial enterprises? As more of banking moves into the digital realm, the less money financial institutions have to invest into brick and mortar locations, as well as all of the personnel that goes along with that. When technology can perform all of the functions of a bank teller, and when all of those functions can be safely and easily accomplished by a user app, everyone wins.
But there’s some bad news as well - not all of those users are particularly happy with the kind of user experience they are currently having with their mobile banking. According to the latest J.D. Powers survey only 32% of bank customers say they trust mobile banking and most respondents indicated that they are not “fully satisfied” with the current app proposed by your bank.
The bottom line is this - while financial app development definitely is a promising sector, product owners should specifically focus on building a user-friendly, secure and personalized product rather than deploying just “some app” to stay in trend.
Building That App – Key Elements to Consider
There are several steps in the process of creating a financial app that users will find friendly, safe, and easy to use. If you can accomplish these three things, you will keep customers and your costs down. Consider the following critical pieces.
Know Your Customer
Just who is our mobile consumer? Most would say it is the millennial and younger generations. And they would be mostly correct.
But here’s the thing: Gen X’ers and even 45% of Baby Boomers are using online banking too. And people are interacting with their banks far more frequently than they used to. It’s now so easy to check a balance, transfer funds, and pay bills, if, and this is a BIG if, the app is well done. If not, customers will be lost.
So, what are the biggest objections/frustrations of our potential app users? You have to find this out before you can begin to build or remodel an app.
Here is what consumers are saying about their current banks’ mobile apps:
The other critical information you need to get from your customers is what exactly do they want to be able to do on your app. You can use data analytics to track customer behavior or you can ask. But, in general, here is what most consumers do on their financial apps:
List the Elements You Will Include
Don’t just make a simple list. Create a scenario for each element. How do you want the customer to go through the process involved?
Once you have all of this, you are ready to look at developers, if you don’t have the in-house expertise. Seasoned financial app developers can take what you want and recommend the best technology stack for your needs.
And speaking of financial app developers, be selective as you search for the best one. They should be willing to show you case studies and put you in touch with clients for reference.
Security – It’s the Most Critical Challenge
You already have security measures in place if you offer online banking through your website. Translating those to a mobile app means the following:
Make sure your developer understands your security policies
Application servers must be carefully configured, so that phishing is avoided
Use the most current digital signature technology – you want everything secure and yet easy for the user
Utilize encryption for all user stored data.
Have a password strength checker – never allow your customers to use simply and easily-hacked passwords.
Be firm with your customers on how they are to behave when using your app. They must password-protect their phones; they should never store their passwords with you; they must logout when finished; they must install app updates. They have to do their part to protect their information too.
Keep it Simple
You know the features your customers want. Limit activities to those features only. If the majority of your customers pay bills on the app, then focus the application around that feature. Don’t waste time building features, such as applying for loans, that are hardly used by your clients.
As the app matures continue adding features in a methodical and customer centric way.
Sleek Design and UX
Here are the things to think about:
Only a couple of steps to get to functions - reduce the number of clicks.
Users love notifications - make sure you offer that to them.
Analyze & track the features most frequently used, and focus the user interface on those functions.Test, Test, Test
While security is important, make sure you have a fully refined QA process in place to reduce any problems with the software.
And don’t forget user testing – you’ll get great feedback.
Plan for Diverse Devices
Make sure you app works well across all devices and screen sizes. There are a number of services that offer online emulators for you to test your applications - make use of that.
Consider adding a mobile analytics piece in your application to track detailed information about usage, and better visibility into any problems your customers might be facing.
Cost – It’s Not Your Primary Concern
When looking for a developer for your application, cost should not be your only concern. Financial applications are complicated and require experienced developers who understand the intricacies of the industry, security and functionality. Don’t just go after the lowest priced developer.
Building a financial app will be key to retaining your customers. If even Baby Boomers are using them, the proverbial “handwriting is on the wall.” Take these eight “criticals” and find the right developer now.