IBM Developer Cloud
cynthyap 110000GC4C Tags:  image virtualization cloud-computing cloud cloud_computing management 2 Comments 7,393 Views
The challenges of managing virtualized environments are mounting. The benefits of virtualization—from cost and labor savings to increased efficiency—are being threatened by its staggering growth and the resultant complexity. A critical piece to solving these challenges, as many organizations have already discovered, is image management. Read more: http://ibm.co/SpHTlV
Cloud Computing Made Simple
This half-day briefing consists of an overview and introduction to cloud computing, essentially cloud computing 101, the drivers and the various components of cloud, and concludes with “how to get started” - that is, how clients can capture the silver lining in their organisations.
joshuagreen 310002UXAT Tags:  electric dirt for bike best kids of tablet 1 Comment 5,899 Views
In today’s age of technology, there has been a substantial growth in the number of educational activities for kids. Kids growing nowadays usually see their older siblings and parents on the laptop. Hence, their interest is likely to peak about also making use of the device. They will want to get on there and also play games as grown-ups do. However, it’s best that you pick educational activities so that the time spent on entertainment will likewise facilitate learning without the children knowing it.
As parents, you can find educational activities and games on the Internet for children of all ages. Moreover, you can also find several educational related games. If you are looking for arithmetic, there are plenty of websites that offer fun things for kids to do that deal with concepts of addition, subtraction, multiplication, etc. Studying is also enjoyed by participating in fun activities. Some sites read stories to kids while they follow along with the words on the screen.
There’s no doubt that technological advancement has brought important changes to humanity. It has also influenced the way kids experience entertainment and learning. Mobile gadgets such as tablets, laptops, computers, and smartphones are the source of entertainment for several kids. Tablets, along with other gadgets can have both negative and positive effects on the overall mental development of kids, but as parents, you can turn these mobile tablets into an educational tool for your kids. Using the best tablet for kids, your child can have a more entertaining and safe learning experience.
Tablets like these come with several essential features that set them apart from regular tablets. For one, the overall design of the tablet is nice-looking, child-friendly and durable, and offers several brain-boosting benefits. Though, for kids to get the maximum benefits, it is necessary to choose one with the right features.
Apart from allowing kids to use educational gadgets, parents must also allow their kids to indulge in outdoor activities and explore the real world. The open-air environment provides experiences that can facilitate the improvement and enhance the physical, social, emotional, and intellectual skills of kids. One great way for your kid to explore the outdoors is with the use of an electric dirt bike that specially designed for kids.
Electric dirt bikes allow kids play outside of their homes, providing them with a perfect opportunity to explore many things around them. An early daybreak biking activity to your much-loved biking trail or even around the neighborhood will allow kids to observe individuals, animals, plants and so many other things that will spark their interest. However, not any electric bike will do. You will have to choose the best electric dirt bike of kids that’s safe, fun and exciting.
In a nutshell, educational activities are great. They develop the kids’ interest and enhance learning. At the end of every session, they learn something new that helps them become smarter, more patient, and allow them to have a better understanding of the world.
Even if you are not too fond of gadgets, there will always be someone you know who is just addicted to anything that is related to technology. It may be a family member, a friend or a colleague. It is evident that if you want to give gifts that will be appreciated, you need to give something that they will truly love.
With the wide selection of gadgets that are available, how can you possibly choose? You first have to analyze your relationship with the person that you are going to give the gift to. If the person is close to you, you may want to spend more. If the person is merely an acquaintance, you do not have to give something extravagant even if you can afford it because it will be uncomfortable for you and the person.
Let us say that you would be giving a gift to a family member, a loved one or a close friend. What are the gifts that you can give?
1. Keyboard Waffle Maker: For the Hilarious Friend
You may have a friend who is so into playing and using his/her gadgets that he/she barely has time to cook. You can give the Keyboard Waffle Maker to remind the person that he/she still needs to eat. At the same time, the unique appearance of this waffle maker will make anyone happy. Since this is cordless, this can be cooked over a grill.
2. GoProHero+: For Someone Who Likes Traveling
You will always come across some people who live to travel. They would like to reach different points of the world because being immersed in different cultures truly change their mindset and their way of thinking. The best thing about GoProHero+ is that it is waterproof and shock proof. It can also take wonderful pictures that can be uploaded online immediately.
3. Light Up Gloves: For the Daredevil
Some people love riding their motorcycles and even their bikes late at night because there are fewer cars traveling at that time but they are also more prone to accidents because they are not seen by other vehicles on the road. Increase their safety by giving them Light Up Gloves. These gloves are very easy to use too. The button located at the gloves just need to be pressed and they will light up until they are pressed again.
4. Syma RC Helicopter: For the Peter Pan
You will always have that friend or that family member who does not want to grow up. Most of the time, they are able to live their normal, adult lives. They go to work and do their responsibilities but during their spare time, they cannot help but release the inner Peter Pan in them. This RC Helicopter will be perfect because this is inexpensive and can be fun to use.
5. Cool Looking Charger: For the Chic Friend
You may think that everyone who loves gadgets must love the outdoors or would love to play various types of sports but actually, there are some who are chic and sophisticated who love gadgets too. The best thing to give is a chic looking charger that they will be proud to put out of their designer bag whenever they need to charge. Search for colors that are not that common or you can find some that can mix the color of their smartphones.
6. 8Bitdo Bluetooth Retro Controller: For the Nostalgic One
You will always have some friends and family members who love playing the latest games and would love to have the latest gadgets but would gladly give a smile when reminded of the things that people used in the past. This bluetooth controller is set up to look like an old Nintendo controller and this can easily sync up with all of the other gadgets that are available at present time.
7. Tile: For Those Who Loses Keys All The Time
Everyone misplaces their keys once in a while but you will know someone who does nothing but lose his/her keys. This is the best gift because this can be attached to simple keys. The gadget will then be connected to the smartphone and it will give out an alarm when prompted so that it can be found.
Out of all the tech gadget ideas that are mentioned above, which one are you planning to purchase soon? Do not hesitate to give you gift ideas too.
Unified Computing and Data Center Evolution
Data center virtualization has created a market transition where IT organizations are trying to reduce costs and increase flexibility. Constantly working against inflexible existing hardware platforms, however, data center administrators must spend significant time on manual procedures for basic tasks instead of focusing on more strategic initiatives.
The Cisco Unified Computing System is a next-generation data center platform that:
This approach decouples scale from complexity. Whether the system has 1 server or 320 servers with thousands of virtual machines, all resources participate in a unified management domain designed to:
The system incorporates:
It supports an incremental deployment model and protects customer investments with a future migration path to unified computing.
http://www.cisco.com/en/US/netsol/ns944/#~overview,So does anyone have any idea what the IBM competitive viewpoint is for this CISCO offering?
It’s hot – blockchain, that is. By now, almost everyone has heard of Bitcoin and many have heard the term for the underlying technology – blockchain. In fact, it is being touted as the “latest and greatest” method for recording and storing transactions, contracts, public and confidential data, and more. What started out as the best “fit” for fintech has expanded to be a “fit” for governments, education, travel, insurance, real estate, etc. – any business niche that needs permanent and secure (and transparent) records.
Blockchains can be public or private. Bitcoin, and most cryptocurrencies, use public blockchain, and the technology is pretty well standardized. But, more and more, individual businesses are developing their own private blockchain, with proprietary technology used only by and for themselves.
There is clearly a lot of excitement about this technology, and so there should be. It promises to bring a new level of trust between consumers/users and the businesses they frequent. It also cuts out costs of middlemen and their fees. And this is why businesses are looking to the technology as they develop their apps.
Is blockchain a Fit for Your App – Some Initial Questions
This, of course, is the question. And it has to be answered by looking at the benefits and challenges of both developing and implementing the technology. So, here are some initial questions you should ask yourself before you rush into adoption.
Why do you need blockchain technology?
Is your niche engaging in business activity that is subject to fraud? This is a common issue with travel and insurance sectors. Is there a need for security and confidentiality in transactions? Bitcoin sales require transparency in a similar way to the healthcare industry. Are there contracts involved in your business, and do you need an immutable record of them? Do you need to track purchases and transport of goods? Those involved in logistics and transportation niches could find blockchain valuable.
How Will You Develop the Technology?
As new as it is, skilled developers are not as prevalent as they should be, and the demand is high. And in the development process, there are all sorts of challenges. Building and testing distributed applications is hard and full of hurdles and roadblocks. In-house developers with expertise in traditional databases will not be useful here. For most businesses, any app using blockchain will probably be an outsourced project.
The cost – It’s Important
The average loss to business, due to fraud alone, is about 5%. For an airline, for example, this is a large amount. It makes sense, then, for companies that look at large annual losses to go the cost of developing blockchain technology, where identities, sales, etc. can be verified, recorded, and stored. For a small online retailer, not so much.
As the technology evolves, and as more skilled developers enter the marketplace, costs will obviously go down. It may make sense, then, to wait until that happens, depending on your current business needs.
Weighing the Benefits
There is no doubt that blockchain provides some key attractions:
Weighing the Challenges
In addition to those listed above, businesses must also consider the following:
Blockchain holds great promise, and the technology will probably prove to be a huge disruptor in every sector of public and private enterprises. The concepts of trust, transparency, immutability, security, reduced costs, and greater efficiency are too attractive to ignore. Is this technology beneficial for your app? Take time to consider the questions listed above to find out.
It’s all about the customer. It always has been.
In the days before the Internet, how did businesses keep their customers happy? They greeted them when they entered their premises. They directed them to the place where they could find the item(s) they wanted. They took care of returns and exchanges in a friendly way that left the customer satisfied. If customers had a good experience they came back, and they “brought” their friends by recommendations. If the experience was bad, they also told their friends.
In this digital age, where face-to-face customer service is fast giving way to web-based interactions, businesses need to be mindful that customer relations must emulate those traditional experiences as much as possible. It’s not enough to have a call center and/or a live chat feature. Customers need to feel that they are receiving personal, friendly, and satisfactory care, or they will simply go elsewhere.
How Great CRM Software Can Provide Customer Satisfaction
Fortunately, there is technology that can accomplish great customer experiences, in the form of customer relations management software (CRM). And businesses that are growing beyond a hundred customers will need to acquire this software if they intend to continue to grow.
Basically, the purpose of CRM software is to be able to collect, store and retrieve all information related to each individual customer, so that when that customer makes contact, they understand that the business “knows” them and is ready to serve their needs.
Some CRM software products are quite complex; others quite simple. Only you can gauge your needs, and thus you need to find a product that satisfies those needs and that can also grow in features as your needs expand. So, the first thing you need to look for are the basics that are going to work, not only for your customers but also for your customer service personnel.
Basic Critical Features of CRM Software
First, a few statistics and insights
So, what should a solid CRM package include? Given today’s consumer and given that a business needs to reach that consumer where he is and provide the kind of personalized service he expects.
Obviously, consumers want to reach and be reached on mobile devices. And customer service staff, often from remote locations, also need to be able to use their mobile devices to connect with customers. Businesses are actually seeing higher satisfaction and adoption rates, when staff have options of devices to use.
Other research shows that 65% of sales staff that can use mobile CRM have achieved sales quotas, while only 22% of those not using mobile devices have. This alone should drive businesses to ensure that any CRM they choose has mobility features.
As for consumer use of mobile CRM – it is obviously becoming a preferred method as the above stats show.
Because both users and personnel are now using many devices, there is a rising requirement that CRM solutions are in the cloud. At this point, about 87% of businesses that have CRM packages are using cloud-based ones.
This is an area that is perhaps the biggest challenge for customer relations. Business do not see their customers in person. It is critical that they use all of the technology available to reach customers at a personal level. Recent studies show that businesses intend to increase their email marketing budgets for both sales and customer service by 60%. This will allow them to segregate leads, current customers, etc. into groups for far more personalized service. Any CRM package a business purchases must provide for this.
And do not discount the value of “old school” direct mail campaigns. Consumers still go to their physical mailboxes, and there can be those who do so more than others, especially older leads and consumers. Adding a software piece, such as Physical Address that will provide a physical address and virtual mail handling services, can be valuable in certain circumstances.
Compete Customer History in One Place
Probably the most important aspect of CRM is that all of the information on the history of leads and customers be housed in a database that allows sales and customer relations personnel to bring up that entire history on one screen.
This is often called “contact management.” Being able to track every lead as it moves through a sales funnel is a must for any CRM software. Such software should provide a lead/customer calendar, follow-up reminders, and tickets for all contacts and actions. And it should also provide for the sharing of all of this history by multiple departments within the business. This can improve customer retention rates, as studies show.
Every business is unique. Buying a pre-packaged CRM solution that does not provide for customization is useless. A business needs to be able to integrate CRM with its existing systems, giving that business the ability to mine and analyze data that it needs to modify and improve its customer relations.
Keeping it Simple
Unless sales, marketing, and customer service staff see a CRM package as easy to use, they won’t adopt it. Keep it simple in the beginning. Complexities can always be added later, if the right package is purchased to begin with.
Every customer wants to feel important to you, before, during, and after the sale. You can achieve this through the right CRM software. Identify your needs, your customer needs, do the research and find the package that will work for you right now and grow as your business does.
Moving goods from one place to another – it’s all about logistics and transportation. When an enterprise is in the business of moving goods for clients, it’s focus has to be on coordinating the most effective, efficient, and economical way to move them, on keeping clients informed and happy, on marketing to new clients, and, of course, always keeping an eye on the ROI of any new initiative they undertake to improve all of these things.
Traditionally, these have been manual tasks
While all of these tasks do not relate specifically to CRM, everything an enterprise does is at least indirectly related, for it contributes to operational effectiveness, and operational effectiveness keeps clients happy.
The Rise of CRM Software Development for Logistics Enterprises
It is the rare mid- to large-sized enterprise that has not implemented CRM software, either of its own development or through one of many vendors who have designed and developed solutions that can be customized for unique purposes.
In recent years, CRM vendors have moved into development for logistics enterprises, and there are now multiple options.
Selecting an option that meets your specific needs is a matter for research and discussion, both in-house and with potential vendors.
In general, however, there are some key critical features that any option should include.
You will want a solution that is cloud-based. Here is why.
Even though the CRM solution will be cloud-based, techies are good at evaluating systems, speed, hardware, and support. They will be able to compare the relative value that each vendor offers in these categories. At the same time, these IT factors cannot be given more weight than the factors that will actually “touch” customers.
Focus On The Functionality That Matters to Your Enterprise
Logistics and transportation enterprises are as varied as online clothing retailers. From a company such as Parcel Delivery, that coordinates small parcel shipping for individuals and enterprises, to a major trucking and/or ocean liner corporation, CRM solutions will require a huge variance in functions.
But, large or small, there are three key functions, in varying degrees, that all CRM solutions should offer.
Choosing a CRM solution and then transitioning to it involves a lot of thought, analysis of needs, evaluation of vendor solutions, and then bringing everyone on board. Given the expense and the time required, these six criteria/considerations will be important.
Educational software is nothing new. Once computers hit classrooms all over the U.S. (and the world), educational publishers went to work to develop software that could be used to enhance student learning. Mostly, these were in the form of discs that were purchased, inserted into desktop computers, and used to supplement the curriculum at each grade level, K-12.
We’ve come a long way since then. Students now have tablets and smart phones, and download apps of everything from music, to games, to favorite retailers and more. They are tech savvy and want to use their mobile devices for everything.
Why not educational apps that they can access anywhere, anytime, whether they are in the classroom or not? This is the path that educational software is now taking. And publishers are fast developing apps in the following areas:
Building an Educational App for Today’s Student Consumer is Tough
It’s a tough audience. These are kids who play sophisticated games, who spend a huge amount of time on social media, who use their devices for everything from communicating with friends, to listening to music, to shopping, and, yes, to accessing news and information for personal and schooling needs.
And they demand that they be engaged and “entertained” while they do all of this. It’s a tall order for an app developer.
Steps in App Development
If you are looking to develop an educational app, your major concern is not the actual technology of the development at this point. Your concerns are educational. Here are the steps in your process:
Establish Your Goals
What are the learning outcomes that you want for your student users? Like any educator, you begin with these, and then plan your course around them. You will have units – smaller chunks of content and skills that you want to deliver in some way.
Plan the Activities
What types of activities will you incorporate to deliver the content and skills to your users? And what features will you use to deliver them in engaging ways? Be aware that kids today will demand a lot of interaction in environments that the find “valuable.” Here are some of the features that you will need to think about incorporating:
Check Out the Most Popular Educational Apps on the Market
If you want to get a feel for how learning is structured in an app environment and how some or all of the above features are incorporated into app design and development, it will important to carefully study the educational apps, particularly in your instructional niche, that are already on the market and that are the most popular with student users in the age group you are targeting. You will pick up great ideas that will get your “creative juices” flowing.
Create a Map for Your App
This is a difficult and often tedious step, but it is critical, if you are going to be able to codify what it is you want your app to do for kids.
You will need to specifically describe the learning activities you will be incorporating in each unit of instruction and the features/elements of design and development you want to use for each activity. You will need to set up assessment points as well, and the types of assessments you wish to use.
You cannot begin to speak with a developer until this is in as much detail as possible.
Find Your Developer
Technology is a wonderful thing, and there are some great tools out there for developing apps. If you have the time and want to begin a rather steep learning curve, you can certainly learn how to develop your own apps. Your other option, of course, is to find an experienced and skilled developer.
You will need to discuss your project with several developers before selecting one that seems to be a fit” for your needs. You certainly want one that will keep you in the loop as the development progresses and who is willing to provide you with each piece of the software for your review and approval as it moves forward.
Educational apps are part of the future of teaching and learning. Students want access to learning tools on demand, whether they are in the classroom or at home. They want immediate access, and they want apps that will engage and motivate. Educators have a way to meet the needs of today’s learners – by realizing that it is a product and a service just like any other on the market.
While it’s important for any software offering to be bolstered by great customer support, many customers prefer to figure things out for themselves. Great user documentation can help them accomplish that. It also reduces user frustration, and reduces demand on customer support. Good software documentation can reduce training costs. The most important thing is to make sure the documentation you create works for your users. Here are some tricks for making that happen.
Good User Documentation is Highly Visual
When it comes to helping users understand how to use software, text is helpful. You can use it to add narrative to what the user sees on their screen. However, most users learn best when information is presented visually. There are many ways to incorporate visuals into both printed and online manuals.
For printed manuals, it’s important to include diagrams, screenshots, charts, and other visual elements. These can be used to clarify text, and to ensure users that they are progressing as they should be. You can even leverage the latest augmented reality technology by embedding scannable images. These can be used to bring up video instructions and other helpful content on users’ devices. Ideally, these images should be as clear and colorful as possible. User documentation is not the area to be miserly when it comes to print quality.
The ways in which visuals can be used in online user documentation is pretty exciting. You can use all of the visual elements that you might with printed documentation. Then, on top of that you can add embedded videos, interactive infographics, GIFs, interactive quizzes, and more.
Test Software to Identify Potential Difficulties And Features
Ideally, good development processes and testing can be used to help eliminate complexities. Unfortunately, sometimes these complexities must remain in order for software to work properly. When this happens, it’s very important to point these out in documentation and then provide whatever content is necessary to explain them and ensure that users can navigate them.
On the other hand, software testing can also identify nifty features that may not be readily apparent. Use documentation to point out little tricks, shortcuts, and hacks that make good software even better. For best results, these pointers should stand out visually. Consider using text boxes or bulleted lists for content like this.
Collect Feedback From Users And Beta Testers
While members of the development team are most knowledgeable about their software, they shouldn’t be the only people contributing to end user manuals. Developers tend to interact with software in the way the develop it. For them, it can be difficult to imagine scenarios where users may interact with software in unexpected ways. They may also miss points where their expectations don’t match the users. Besides, when it comes time to determine whether or not the software functions in a way that helps the user, or that the documentation is clear and complete, shouldn’t that be the role of the users and beta testers themselves?
Remember That User Documentation is Marketing Content
Online user documentation is content, just like blog posts or articles. This means your documentation may be linked in content on other websites, shared on social media, and it can be used to create engagement in product and users forums on your website and elsewhere. Just like any other online content, it can be indexed by search engines.
Because of this, you should make every effort to optimize your online user documentation for SEO, readability, and engagement. You can start by using a plagiarism checker to ensure that you aren’t posting duplicate content. It’s also a good idea to use relevant keywords in your documentation. If your manuals contain any claims or statistics, link out to original source material to add credibility. Finally, make sure online documentation is easy to read. It should use bullet points and numbered lists, bold print to highlight points, headings and subheadings, and plenty of white space. It should, of course, be mobile friendly as well.
Make Accessibility a Priority
It’s so important to create documentation that meets the needs of all of your users. Depending on your audience that might mean creating audio or video documentation, printing manuals in braille, using large text, and identifying colors that improve readability. However, that is just the beginning. User documentation isn’t going to be of much use to someone who is disabled if it doesn’t reflect how they interact with your software. For example, telling someone who interacts with their computer using a voice device to ‘click submit’ isn’t very helpful.
Another important consideration is international users. If your users all speak the same language, and you have no plans of marketing or distributing in foreign locations, this may not be a factor. If you are, you’ll need to start thinking about documentation translation and localization early on. Ensuring that everyone can read your documentation is not as simple as using an online translator.
Write to The User Not The Developer
It’s going to be difficult for users to understand your software if they cannot easily understand your documentation. Make an effort to ensure that all content is highly readable. Avoid technical jargon. If you use acronyms, be sure and explain them at least once in full context. Use relatable examples to explain concepts. Finally, consider having the completed documentation double checked by someone who understands user requirements.
Great user documentation is essential. It acts as first line customer support. It helps users to quickly understand your product. Good documentation can be used as a tool for users to troubleshoot their own problems. You can even use it to create engagement and drive traffic to your website. If you apply the tips above, you’ll be able to provide users with documentation that is noticeably more useful to them.
Matt Stathis 50BYV81TQ8 3,581 Views
(photo by Nicolas Solop)
Up until a couple of years ago, many experts would have scoffed at the idea of influencer marketing becoming a powerful marketing tool. These days? Not so much. According to recent studies, an average influencer marketing campaign has earned $6.85 for every $1 spent.
As more and more brands are starting to find out, word-of-mouth marketing is routinely outperforming all other marketing types by a large margin. Does this mean all businesses should focus exclusively on taking advantage of influencer marketing? It's not quite that simple. Though influencers can play a vital role in your marketing strategy, they also bring a specific set of challenges that can affect your campaign.
Here are three things every business owner needs to know about influencer marketing.
1. Not All Influencers Are Equal
Influencer marketing is still relatively new, so it's probably no surprise to see brands struggling to identify the right influencers for their needs. Many celebrity-level influencers have over 300,000 followers on social media, but their fans might not be the right target audience for your brand. Can you confirm that these followers were not purchased? Can the influencer in question provide quality content? What about the level of engagement their posts are generating? In many cases, you'd be better off focusing on the so-called micro-influencers. These people have considerably smaller media followings, but they're often able to influence more purchases from their audience. Additionally, their rates are generally lower than those of celebrity-level influencers. If you want to find the right influencers for your campaign, your first step should be to define your business goals.
Do you want to focus on getting followers, increasing your conversion rate or driving website traffic? Once you have your answer, look for influencers that are relevant in your industry. With enough research, you'll be able to identify those of them who can engage your target audience.
2. Determining Your Campaign ROI
How can you tell whether influencer marketing is worth your investment? With other marketing strategies, the easiest way to do so would be to calculate your campaign ROI. However, influence marketing is somewhat of an outlier in this regard, as measuring direct financial return is often impossible.
One way to approach this issue would be to provide your influencers with unique money-off coupons. Any time their followers use one of these coupons, you'd be able to measure the conversion rate. This is what Nutrisystem did. Nutrisystem is a diet company that launched Nutrisystem Nation Blogger program some time ago. Through this program it reached out to women bloggers, like Beatrice of Bestiews, who would be willing to try the popular diet, and blog about their weight loss experience. Nutrisystem gave these influencers special coupon codes to offer to their followers. People used these Nuitrsystem coupons to purchase the diet program allowing the company to measure the campaign’s ROI.
If you're not planning on providing such discounts, though, you can take note of your other campaign factors such as brand advocacy, brand awareness and reaching your target audience.
There are a couple of online tools that can help you with this task. For example, NeoReach is a social media platform that allows you to monitor your campaign results. Thanks to this tool, you'll be able to keep track of your influencers' impressions and the engagement they're generating. In addition to that, you can take note of your overall campaign spending and compare it with the cost per impression and the cost per engagement.
3. Attracting Influencers
When it comes to influencers, their content creation rates can obviously vary wildly. However, there are some statistics that can help you determine how far you should go in order to attract the right people for your campaign. According to Influence.co, the average cost of an Instagram post made by an influencer is $271. Additionally, an average micro-influencer (fewer than 1,000 followers) will demand $83 per post, whereas celebrity-level influencers (over 100,000 followers) will ask for $763 per post.
We should also note that influencers are busy people, and attracting them is far from a walk in the park. In a recent Econsultancy study, it was found that 59% of businesses are struggling with this task. What's the right way to approach them? Well, many experts believe that influencers are more likely to pay attention to marketers who try to befriend them instead of pitching them.
In other words, you should spend some time researching the influencers you want to work with. If you happen to share any common interests or if you liked some of their recent work, make sure to mention that in your emails. Keep in mind that your main goal should be to give them a reason to care about your campaign.
Matt Stathis 50BYV81TQ8 3,029 Views
Over the past few years, small businesses have continued to be increasingly vulnerable to cybercrime. According to a study by Symantec, 43% of cyber-attacks in the world target small businesses and only 14% of these companies have highly effective measures of mitigating the vulnerabilities. The National Cybersecurity Alliance estimates that up to 60% of small businesses go out of business within just six months of a cyber attack.
The World Economic Forum has also listed cybercrime as a major global economic risk and warns that more sophisticated cyber-attacks are on the rise. The economic risk is confirmed by a report from a 2017 Cost of Data Study sponsored by IBM which shows that the average total cost of a data breaches is $3.62 million. Further, the study found out that one in every four companies experience a data breach.
Digital devices are increasingly playing a significant role in people’s lives these days, and this is one of the factors that are fueling cybercrime. A recent Norton Cyber Security Insights Report estimated that 35 percent of people across the globe have at least one unprotected digital device that leaves them vulnerable to cyber attacks. These devices are therefore a growing security concern for small business owners given the fact that a good number of them use small digital devices like their smartphones to run their operations.
Some of the major cyber threats small companies face include Hack attacks, Ransomware, CEO fraud, phishing, denial of services, among others.
So how can small businesses protect themselves against cybercrime?
Fortunately for business owners, there are preventative measures they can take to avoid falling victims to cybercrime. Here are some of them:
Use IBM Watson
Watson by IBM is an artificial intelligence of many talents. It works as A.I by day and a cyber crime fighter by night. It improves a security analyst's ability to keep up with sophisticated threats, by drawing from unstructured data (ex. blogs, websites, research papers) and correlating it with local security offenses.
Educate Your Employees
Small business owners need to train their staff on proper security measures. First of all, “employees should not use their work computer for personal business and vice versa”, says information technology expert Dirk Anderson. It is crucial that every employee in your business understands the inherent risk of digital communications. Run regular cyber attack training sessions and let everyone understand that it only takes a single click to compromise the entire system. They should not be quick to open attachments or click on any URLs even if they receive them from trusted friends.
Restrict Access to Important Data
You need to restrict access to your company’s critical data to only those staff members that have to work with it. Don’t forget to shut down accounts of your former employees as quickly as possible. An employee can access the data after leaving your company and use it to compromise your system. Also, it is extremely important to run background checks on potential employees before hiring them.
Be Aware of Unsecured Devices in Your Business
As noted earlier, breaches through mobile devices are on the rise, and this should be a huge matter of concern. You need to understand that any unsecured connected digital device in your business can be accessed easily by cyber-criminals. It is therefore vital to ensure that all the devices brought into your business are secured with very strong passwords which are regularly changed. Have up-to-date security software on all these devices.
Monitor Your Cloud Infrastructure Constantly
Your cloud provider can do this for you. Ensure that all your servers are secure all the time, monitor advanced threat management systems, web application firewalls, security patch management, data storage, among other things. Regularly scan for any vulnerabilities, and take appropriate measures if you find any. You also need to carry out a security assessment of your website regularly.
Install a Combination of Security Software
Use anti-spam, anti-virus, and anti-malware software and make sure you update them regularly. There are many security protection solutions including Symantec and Avast which have practical solutions for small businesses. Antivirus software experts at Qetes advise to always have a firewall software to fend off spyware, virus and phishing attacks.
Back Up Your Data Routinely and Have a Disaster Recovery Plan
Make sure you back up all your data on the cloud, external hard drives, and other locations. Carbonite offers automatic backup solutions for small businesses from as low as $5 per month.
Use Complex Passwords on All Your Computers And Devices
Use passwords with a minimum of 8 characters and make sure you change them regularly. This resilient password policy should also apply to your employees. Ensure they change their passwords often. There are free password management tools like LastPass that you can use to generate very strong passwords and keep track of all them safely.
To sum this up, at times it may be unfortunate that even after doing everything right, you still fall victim to a cyber attack. It is therefore wise to consider having a data breach insurance that will help you mitigate any costs as result of a data security breach including legal fees.
somezz 270001BE9V 3,027 Views
The low priority that businesses have placed on Data Quality has caused the failure of many projects over the last 10 years. In today’s Big Data era where massive scale and complex data reign, success is achieved by prioritizing Data Quality management.
To gain a competitive advantage many companies are performing advanced analytics on Big Data. It is described using the 5 V’s: Volume, Velocity, Variety, Veracity and Value. Social Media and the Internet of Things (IoT) are examples of large Volume and extreme Velocity of data. Variety represents data types; structured, semi structured or unstructured.
Data Quality impacts all 5 V’s as highlighted by Anmol Rajpurohit in a KDnuggets article. The two most important for Data Quality are Veracity (the ability to trust the data) and the Value the data enables.
Top Data Quality Issues
Lessons learned from top Data Quality issues that existed a decade ago in traditional relational systems with ‘small data’ are still relevant today. Small and Big Data have the same Data Quality issues. An estimated $3.1 trillion are spent in the United States on Data Quality issues, according to IBM Big Data Hub.
Lack of Data Standards
Metadata Definitions/Quality - Incorrect definitions or lack of proper definitions describing the data within a column (i.e. allowed values)
Manual Human Intervention
Data entry errors and use of spreadsheets for data preparation
Broken Business Processes
Changes in business requirements not properly captured/accounted for leading to broken business processes (i.e. outdated data feeds)
Poor Data Requirements
Missing or incorrect data configuration rules, mappings or cleansing handled by custom application code unknown to stakeholders in a data migration/integration project
Big Data Quality
One might argue there has been an increase in Data Quality issues from mere volume with Big Data. Data Scientists spend 80% of their time in data preparation activities as indicated by a Forbes article. A large effort of time is spent cleaning “dirty data” prior to the fun tasks of generating data models, applying sophisticated algorithms and using machine learning.
Data has become more complex in today’s world with new characteristics, but the foundational Data Quality principles remain:
What has changed today is the approach in Data Quality analysis execution, as now it must consider the 5 V’s. Data Quality thresholds will vary based on how data is produced. Social media data will not have the same standards as operational data. Data Quality must be scalable and keep up with the growing volume and speed of data. It’s no longer sufficient to just focus on automation using profiling tools. The future for Data Quality is using Machine Learning (ML) technologies to help detect future issues or similar issues with varying data sets. How will you use Machine Learning to help your Data Quality program?
Matt Stathis 50BYV81TQ8 3,973 Views
What is more important: a great product or a great marketing? The truth is that a mediocre product with great marketing will always defeat a great product with mediocre marketing. This is because great marketing can influence consumers through psychological tactics. For example, a marketing campaign that creates scarcity and urgency, makes consumers think the marketed product is more valuable than the one that exists in abundance.
When a market is so overloaded that is difficult for you as a merchant to stand out, your marketing may be more important than the product you are selling.
Weight loss is a very crowded market. It is comprised of commercial weight loss chains (i.e Weight Watchers, Jenny Craig), diet pills (i.e Alli, Belviq), diet food home delivery services (i.e BistroMD, Nutrisystem), medical procedures (i.e gastric bypass surgery), and even weight loss gamification (gadgets and mobile apps). In fact, at some point, an incentive-based app by IBM aimed to bring weight loss gamification to the workplace. Many of these products and services offer effective solutions to the problem of obesity. Yet, as is the case in almost every market, 10% of these weight loss products absorb 90% of the customer base. What’s interesting, the weight loss solutions that are most successful do not necessarily provide a better service than their competitors. They are just better marketed.
The largest weight loss program in the US today is Weight Watchers. More than 8 million people visit it website every month. With more than two-thirds of the U.S. population overweight or obese, there is an enormous weight-loss market – to the tune of an estimated $66 billion this year. Weight Watchers has cornered a significant share of it, thanks to a smart strategy in targeting dieters.
With $1.16 billion in revenue in 2016, Weight Watchers is at least two times larger than its biggest competitors in the space, Nutrisystem and Jenny Craig. It’s also seen a meteoric rise in shareholder support, as its stock price has skyrocketed more than 2,000% from $2.13 per share in 1999 to $44.44 in December 2017.
So how did Weight Watchers rise to the top? Surely, the product they sell is very well designed. For over 50 years they keep improving what they offer to the point that today the company’s reputation precedes its service. But, the company’s success is based to a substantial degree on great marketing tactics, not the product itself. This is, after all, expected for a company that spends 90 million a year on advertising campaigns. Let’s take a look at what Weight Watchers does right.
Lesson 1. Present the Problem, Make it Look Complicated
First, the company makes the weight loss problem look complicated. Despite what dieticians may have been telling us, according to Weight Watchers, it’s not just calories in, calories out. Instead, it’s all about how your body processes different types of foods. A 200-calorie cupcake is processed differently than a 200-calorie salad, according to Weight Watchers’ nutritional scientists.
Weight Watchers’ new Freestyle program incorporates new data from recent research in the field of eating behavior and psychology. What makes us gain weight is not homeostatic hunger (eating to meet the body’s energy needs) but hedonic hunger (eating for pleasure), they tell us. This makes the issue complicated in the eyes of the consumer. If weight loss is not as drop-dead simple as we thought, then we feel that we have to turn to a company who can provide us the right solution.
Lesson 2. Offer an Exclusive Product that Solves the Problem
This brings us to our next point: Weight Watchers has created a solution to a complicated problem that looks relatively easy… but not so easy that someone can follow the system all on his or her own. Weight Watchers has created the PointsPlus system that assigns a certain number of points to each food based on how the body processes it. It used to be that points values were calculated based on calories and fat content, but now calories have been taken out of the equation. It’s now based on what it does in the body, a more complicated equation that considers carbohydrates, fat, protein and fiber. A 272-calorie apple serving has 0 Points while a 272-calorie ice cream serving has 7 points. A sophisticated mathematical formula calculates the points which means that consumers need some type of a guide—whether it be a special Weight Watchers calculator, a book or online tools—to tell them the number of points for each food.
Lesson 3. Exploit Your Competitors Weakness
Another smart marketing strategy employed by Weight Watchers has to with taking advantage of its competitors’ weaknesses. People who struggle with their weight generally don’t like rigid food plans or having someone else tell them what to eat. If they did do well with meal structure and discipline, many of them probably wouldn’t have weight difficulties in the first place. Weight Watchers has smartly tackled this in its marketing campaigns by contrasting the freedom to eat what you want in their program to the food restrictions in their competitors’ programs.
For example, Optifast, Jenny Craig and Medifast are all meal-replacement programs. And Nutrisystem is considered by many the best diet meal delivery service. Although all of them do offer some flexibility in letting customers choose different meals, Weight Watchers has taken advantage by referring to their foods as a “’boxed burger” and “microwave pizza.” Weight Watchers then contrasts this with its own strengths by saying you can eat “real food in the real world. You want a burger? Go ahead you can have it. Weight Watchers is not a diet”.
Lesson 4. Sell Feelings Not Products
That brings us to our next point: Weight Watchers focuses on people’s feelings and making them feel good. On the Weight Watchers plan you can eat “real food” versus “boxed food”–that just makes you feel better. Even in the company’s promotional materials, famous singer Jennifer Hudson talks about how great Weight Watchers makes her feel as a mother and as a performer. She talks about how Weight Watchers gives her so much energy, makes her “feel great and liberated in so many ways”.
In one interview, Jennifer says: “Weight Watchers has helped make my new lifestyle a reality”. What Weight Watchers is doing here is selling the feelings around the product, not the product itself. Currently, in the Weight Watchers home page, spokesperson Jessica Simpson “feels like she’s on top of the world” inviting readers to see why Weight Watchers worked so well for her. Weight Watchers knows how to sell feelings.
Sean D’Souza of Psychotactics explains that businesses make this mistake all too often. They try to sell software, marketing strategies, copy-writing services, websites, etc but what customers need is not the product; they want what the product will give them: money, respect, freedom, etc. They want the feelings associated with the product.
In his book Start with Why, Simon Sinek proves that successful businesses are those that have managed to clearly communicate their “why” (the belief, the lifestyle and the feelings the brand represents). To the contrary, businesses that focused on the “what” (the product), didn’t go that far.
Lesson 5. Give them What They Want, Not What They Need
Finally, Weight Watchers is so successful because it employs one of the best marketing tactics in the book: it gives people what they want, not necessarily what they need. By allowing members to choose the foods they love (as long as they stay within their PointsPlus limits), they are still letting members follow their desires. Perhaps members should be eating more fruits and vegetables (and those foods are enormously rewarded in the Weight Watchers system by usually being worth 0 points), but Weight Watchers gives them the option to eat chocolate, cake, ice cream, donuts, burgers, you name it. By doing so, consumers don’t feel restricted or feel like someone else is telling them what to do, and so they will gravitate more towards that type of weight-loss program.
Lesson 6. Let Potential Customers Join for Free
Allowing people to try your product without attaching any strings to it (i.e credit card information), eliminates the sense of fear and risk that often stand as an obstacle between your product and your potential customers. Weight Watchers allows you to join their program for free. You can experience a Weight Watchers meeting discussion free of charge and without any obligation in some of the 30,000 weekly meetings in the US for people trying to lose weight. For those who want to continue the program promo codes for Weight Watchers products are always available. Of course, there is always a sense of hurriedness as the offer ends soon.
Overall, Weight Watchers provides a fantastic case study of marketing weight-loss products. From offering exclusive solutions to a complicated problem, to letting people join for free, the company has been incredibly savvy in the way it promotes itself to consumers. With the weight-loss market only expected to go up for the foreseeable future, Weight Watchers only stands to benefit as more and more people seek the program that gives them the right feeling when it comes to shedding their extra pounds.
What can YOU learn from Weight Watchers’ marketing approach?
Matt Stathis 50BYV81TQ8 3,175 Views
Most of the world’s population is increasingly shifting to social media. Did you know that social media has surpassed porn as the #1 activity on the web? Also, more than 50% of the earth’s population is under 30 years old. This is significantly affecting marketing.
So what exactly is influencer marketing?
Some people like celebrities can have a significant effect on the character of brands. Since these individuals (influencers) have a vast following and appeal to many people, brands use them to promote and sell their products and services. This is what influencer marketing is all about. While there are other channels for influencer marketing, social media influencer marketing is currently the most effective. Businesses are taking advantage of influencers with a massive following on Instagram, Twitter, Facebook, YouTube, Snapchat, and other platforms to sell their brands.
Although influencer marketing has been around for a long time, it has recently become a hot trend and is expected to be the next big thing for marketers. One of the reasons it is trendy now is the fact there are more people than ever before using various social media platforms, with an opportunity to share their opinion and content on anything. Here are reasons influencer marketing is considered the next big thing;
It is powerful
Influencers can significantly improve your brand’s sentiment among consumers. A study by Rhythmone showed that influencer marketing campaigns that lasted for 14 days or more led to a 9 percent improvement in positive brand sentiment. Investing in influencers who believe in your products and services has even more benefits.
Social media is a big factor
More consumers are shifting to social media by the day, and this is going to make influencer marketing even more effective. Social media is, in fact, turning traditional marketing models on their head. A recent report from Salesforce showed that up to 70% of brands will allocate a bigger budget on social media. Nowadays consumers are connecting with each other on social media and making purchase decisions by learning the experiences of each other and those of their favorite personalities.
It is currently an arbitrage
When Facebook launched its ad network, business owners who adopted it early had record ROIs. Currently, influencer marketing is a massive arbitrage as there is a huge supply of influencers, but few brands are running the influencer campaigns. For instance, Periscope and Snapchat present good markets for influencer marketing but very few marketers are investing in it.
People are getting tired of paid ads
Consumers are these days exposed so many ads that they at times unconsciously tune them out. For instance, can you remember the last ad you saw and what it was promoting? Infolinks (a digital advertising platform) found out that just 14% of its respondents remembered the recent ad they saw and whatever was promoted in it.
Influencer marketing is good for SEO
Besides driving sales more effectively, influencer marketing can also boost your ranking on search engines. A study by The Social Media Revolution suggests that user-generated social media posts account for up to 25% of search results. The more your brand is mentioned on social media, the more relevant and popular you get on Google.
It is more effective that traditional models and other forms of digital media
A case study by WhiteWave Foods and TapInfluence found out that per 1000 views, influencer marketing brings in $285. This is 11 times more ROI over other forms of digital media.
It is also worth mentioning that Millenials have become vital game-changers as far as influencer marketing is concerned. The rules of marketing to this generation have changed, and traditional channels no longer appeal to them. Studies show that these days, only 3 percent of Millenials consult traditional forms of marketing such as TV, magazine and newspaper ads before making purchase decisions. Instead, they go to social media platforms, websites, and blogs to find out what their friends are saying. Again, the Gen X and Millenials only trust people they know.
Contrary to what you might expect, content does not matter so much to Millenials, authenticity does. If they don’t trust you, no matter how good your content is, they will not bother looking at it. Influencer marketing seems to be working for them, and this necessitates the need to engage them on social media or the blogosphere.
Experts also say that consumers’ trust in brands has been decreasing over the years. On the other hand, the tendency to rely upon word-of-mouth has been increasing. Consumers continue to demand authenticity, and instead of using outdated brand messages, authentic brands are now focusing on the human component by, say, putting a face to the brand’s name. This genuine and relatable marketing creates a connection with consumers and can foster brand loyalty if done effectively.
An Influencer can have millions of followers or just a few thousand. The number of people who follow an influencer is not that important. What matters when looking for the right influencer to promote your brand is the level of relevance and engagement. Therefore, while a celebrity with a 100 million followers, like Kim Kardashian’s younger sister Kendal Jenner could be the right influencer for a beauty and lifestyle brand, micro-influencers like Leandro of LifetoLiveit and Alex of Wikigains could be similarly effective for a fitness brand or a brand that uses coupons and deals as a sales promotion tool.
How to know if influencer marketing can benefit your business
If you intend to use influencer marketing, here are some tips for telling if the marketing campaign would be right for you.