In this conversation, Sandy Carter, VP Social Business Evangelism at IBM and Wendy Arnott, VP Social Media and Digital Communication at TD Bank discuss the increasing role of social business.
For instance, they touch on how social can be used to build a culture that focusses on the customer, or how businesses across a country can use social networking to build out local ecosystems. On the popular question of ROI, Arnott explains how social can save time right the way up to the executive level. Collaboration is key. At TD Bank the project management group work across the whole organization, and have taken to using IBM Connections to share knowledge and bring teams together.
More information on their upcoming talk at IBM Impact on May 1 at 10.45am in Delfino 4105:
Description: Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply socialtechniques to their business to see the same advantages in customer service, HR or product development (and more!) as we did in marketing? How do companies become a Social Business? Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012. She will be joined by Wendy Arnott, Vice President Social Media & Digital Communications, TD Bank Group, who will share the success TD Bank has realized on their journey to becoming a true Social Business.