With the increase in smartphones, mobile OS is playing a crucial role in the increase of mobile browsing. Apple iOS, Windows phone, Android & BlackBerry OS are the top mobile OS. Most of the smartphones shipping these days come with these OS. There are some other OS like brew, bada, meego, symbian & others. Apple iOS app store has taken the mobile world by storm. There are thosands of apps & have been downloaded millions of times. Android app store has also thousands of apps & gives great opportunity for smartphone users to variety of apps. All the 4 mobile OS are in the race to get a hold on the rapidly increasing mobile market.
Companies are also launching apps customized to each app store. This will help companies develop better rapport with the customers. These apps are either free or paid & can be downloaded from the stores. There are also marketing campaigns being launched on app stores along with social media sites like Facebook, twitter & youtube. The no. of apps available & quality of apps will also determine who will be the big winner in Mobile OS wars. In the coming years, mobile OS market will play a key role in the growth of mobile browsing & future of mobile internet. As more & more businesses are providing employees with smartphones, suitability of mobile OS for such purposes will be a factor in mobile OS war.