Universal analytics is the evolution of Google analytics. With the increase in the internet browsing through mobile, tablet & other devices, it has become challenging to understand analytic data from multiple sources & use it effectively. Analytics helps understand the information & use it to increase revenue. Google’s universal analytics helps business address many such concerns easily. Universal analytics helps in performance of the mobile apps, how customers interact via an array of devices, online/offline data sync, & others. Mobile apps report helps in understanding how apps are doing, their crash report, which versions are working better & others.