Digital Marketing

 Direct Traffic represents a user base who are more likely to convert. Direct traffic consists of people who directly type the URL or come through bookmarks. These people who know the URL understand your brand, service or product & hence they have either bookmarked or remember your URL. Direct Traffic usually comes 2nd after the search traffic or sometimes first. Special attention should be paid to these visitors as they already have information about your brand & hence more easy to convert. If the Home page URl is used in any campaigns then it should be tagged properly to differentiate from the direct traffic.

Web Analytics data provides a great deal of information required for the search optimization. Some of the important information like Visitors, Keywords searched in search engines, Visits, page views about the website help decide the activity factor for the website. Bounce rate, Exit paths provide the info about how users are leaving the website. This can be used to improve the average time spent on the website. Entry paths provide the information on how users are behaving in the website. Also other information like type of browsers, Geo regions help customize the website easily to the users.

Funnels help in understanding the user behavior for the landing page. Through this the landing page conversion can be improved. Filters can be set up to block the unwanted traffic. Heat Map Analysis can be carried out to understand the activity regions in the web page. Based on this, the higher clickthroughs links can be understood.  Social Media analysis can be carried out to understand the tone of conversation about the brand.

With the increase in mobile devices & tablets, more & more people are browsing the net on mobile. It becomes imperative to track the mobile analytics to better reach the customers. Now many analytic packages come with tracking mobile & tablet devices. Some important data include type of mobile device, java script enablelled or not, type of browser, traffic, how the web page renders on the screen, amount of time spent & others. Many websites are also developed with a mobile version & this is rendered while viewing from a mobile device. Type of OS include iOS, Blackberry OS, Windows OS, Android & others. Mobile advertising & mobile search is also on the rise & analytics includes measuring the clicks for the ads served & also the keywords searched. Understanding Keyword search helps in mobile optimization & hence increased traffic.