Social media provides great opportunities for B2B marketplace. While for B2C, companies look at miilions of customers, for B2B it is convincing a small group of companies with big budgets to purchase their products & services. Social media helps B2B in lead generation, branding, market research & others. Many B2B companies are maintaining their profiles on social media networks like twitter, facebook, youtube hosting a blog & participating in online discussions. They are also advertising on Social networks & dedicated customer sites for active feedback from them.
Mobile marketing is also proving to be an exciting field for companies to launch campaigns. For B2B, mobile social media marketing provides great avenue to develop rapport with the customers. CEO's, CTO's & other C-suite executives who are on Twitter, facebook & blogs provide great visibility to the companies. ROI for the B2B can be measured in terms of engagement customers provide to the companies. Companies can also use analytic tools to measure their social media metrics.