Digital Marketing is increasingly used by companies to create buzz for pre-launch activities. Teaser campaigns, microsites, banner ads, social media, Mobile marketing & others are some of the methods used for buzz building. Sharing buttons for social media sites can also be embedded to encourage uses to share the info. Contests on microsites can be used to create interest for the product/service. Teaser Banner ads linking to a landing page is another commonly used method to create buzz.
Facebook, twitter, youtube & other social media sites provide great opportunites for pre-launch. Viral videos can be uploaded to youtube to attract people. Fan pages can be created on facebook along with special offers/contests to increase the fan base. Contests like photos with maximum no. of likes, witty comments & others can be used as themes. A social media aggreagator can be used to provide all the info related to social media channels in one place. Mobile apps & games realted to product/service also help in building buzz for the launch.