Who owns Social Media – Legal, Sales, IT, Marketing, Agency?
With social media playing a major role in marketing now a days, there is a big question of who owns social media. There have been examples of conflict between the company & agency about the social media posting. Marketing & sales play a major role in connecting with the customers. legal dept plays a major role in Big corporations. Also when the company hands out the contract to the agency, there should be clear road map about how to handle the conflicts. Social media is also driving traffic to the company website. There should be clear landing page in the website to direct the visitors from the social media sites.