With the growth of social media, Companies are spending millions of dollars on advertsing through social media & networking websites. Social media advertising is a part of online advertising budget & companies must stratergise properly before they decide on social media advertsing. Some of the top websites include Twitter, facebook, Linkedin, youtube, digg, reddit & others. Setting of objectives, budget, Advt types, Ad copy & ROI calculation are some of the steps in the social media advertising. Social media Advertising is proving to be better than search advertsing for some of the types of campaigns based on the objectives. Advantage of this type of advertsing is to target the audience easily based on age, gender, profiles & others.
Twitter has promoted tweets, promoted trending topics & promoted accounts as advt formats. This is very useful when launching of a new service, product & also to create new twitter accounts. Also with millions of twitter users, it easier to target the audience & gain visibility.
Facebook has both direct & indirect types of advt. Direct is one in which ads served through banners, through 3rd party ad networks & others. Indirect is one in which the companies create fan pages & one needs to like the facebook fan page to proceed.
Youtube has ads at the bottom of the video player which is displayed when the video is playing. Youtube is the second largest search engine & advt in youtube provide a great way to promote the products.
Other social media sites have their own formats in the form of sponsored stories, articles & others which are served through 3rd party ad networks or through the social media websites.