Integrating Social Media with Search Optimization can help increase the Website Traffic. Top social Media sites are Facebook, Twitter, Flickr, Youtube & others. Links shared in Social Media websites can act as a top source of backlinks & drives traffic. Also the social Media conversation can be analyzed for the keywords & this can be used SEO. The traffic can be analyzed for the social media referrers & improvements can be in those sites to increase the traffic. Several Analytic tools are available to measure the social media effectiveness. Search Analytics & Social Media Analytics can be combined to get better metrics. Also when planning out for the Facebook, Youtube campaigns SEO should be considerd for the strategy.