QR codes is being increasingly used by marketers during the launch of new products to effectively reach the customers. It is also helping them in developing rapport with the customers & also provide them with special offers. Measuring QR code analytics helps marketers to find out ROI of their marketing campaign & also to increase their marketing effectiveness. Consumers goods, Auto makers & other industries are succesfully using QR codes in their marketing campaigns. Analytics tools provide campaign tracking using which QR codes can be tracked. For ex: If a campaign is launched & users are directed at the landing page using QR codes, then landing page URL can be tagged with Source, campaign name & medium. Then QR code can be created using the tagged URL. For social media sites like Facebook, twitter & others, URl shortners can be used to track QR codes.