Measuring Mobile Metrics
With the increase in mobile devices & tablets, more & more people are browsing the net on mobile. It becomes imperative to track the mobile analytics to better reach the customers. Now many analytic packages come with tracking mobile & tablet devices. Some important data include type of mobile device, java script enablelled or not, type of browser, traffic, how the web page renders on the screen, amount of time spent & others. Many websites are also developed with a mobile version & this is rendered while viewing from a mobile device. Type of OS include iOS, Blackberry OS, Windows OS, Android & others. Mobile advertising & mobile search is also on the rise & analytics includes measuring the clicks for the ads served & also the keywords searched. Understanding Keyword search helps in mobile optimization & hence increased traffic.