With the increase in smartphones & easier access of net through mobile phones, mobile traffic is increasing. Many companies are also creating mobile version of the sites & also mobile apps to reach the users. This has led to an increase in mobile traffic. Top mobile OS are Android OS, Apple iOS, Windows Mobile, BlackBerry & Palm OS. Companies are increasingly looking into Mobile Marketing as a part of their Marketing strategy. Offering coupons on mobiles, daily deals, special offers are some of the promotional techniques on mobiles to attract the customers. SMS marketing is a very popular form of mobile marketing.
Google, yahoo & other search engines are also providing mobile search engines & also advertising through the search engines. In Mobile search, location plays an important role & hence optimizing the pages for location based keywords is important. Also companies are going to introduce technology to use mobile devices for payments replacing them with card swiping. This provides great avenues for marketers to reach new customers & provide them with offers. Bluetooth technology is also helping marketers to provide the customers with offers in stores.