Web Analytics data provides a great deal of information required for the search optimization. Some of the important information like Visitors, Keywords searched in search engines, Visits, page views about the website help decide the activity factor for the website. Bounce rate, Exit paths provide the info about how users are leaving the website. This can be used to improve the average time spent on the website. Entry paths provide the information on how users are behaving in the website. Also other information like type of browsers, Geo regions help customize the website easily to the users.
Funnels help in understanding the user behavior for the landing page. Through this the landing page conversion can be improved. Filters can be set up to block the unwanted traffic. Heat Map Analysis can be carried out to understand the activity regions in the web page. Based on this, the higher clickthroughs links can be understood. Social Media analysis can be carried out to understand the tone of conversation about the brand.