Twitter has become a new branding medium for products & services. This is a huge potential for marketers to tap into. With millions of tweets every month, a brand can have huge exposure helping it increse the brand visibility. Some of the top Brands include the industries such as Electronics, FMCG, Computer, Automobile, Retail & others. This can help in spreading the Brand awarness & increase brand visibility also. Companies are creating campaigns through Twitter increasing their follower count also.
With Mobile internet exploding in recent years, it has become easier for the consumers to tweet about their experience with the product/service right from their point of purchase influencing the buyers. Many Analytic services also offer analysis of the tweets helping in marketing. Companies are tapping into this with dedicated professionals helping the customers real time. Also a statistical analysis of the tweets reveals much more about the brand like whether the sentiments are positive or negetive.