are optimizing their mobile apps this holiday season because shoppers are armed
with more than just a wallet and their lists. Until
recently, smartphones didn’t do much but help shoppers find a store location or
take a picture of an item to share with someone for their purchasing input.
Apps that were able to check inventory or compare prices were few and far
between. As the
pressure on brick-and-mortar stores to compete with online retailers increase,
physical retailers have ramped up the functionalities of their apps to do... [More]