are optimizing their mobile apps this holiday season because shoppers are armed
with more than just a wallet and their lists.
recently, smartphones didn’t do much but help shoppers find a store location or
take a picture of an item to share with someone for their purchasing input.
Apps that were able to check inventory or compare prices were few and far
pressure on brick-and-mortar stores to compete with online retailers increase,
physical retailers have ramped up the functionalities of their... [More]