Read from the official press announcement:
An excerpt from a note sent by IBM's Regional GM India/South Asia:
...The strategic win is a strong testimony of our leadership in the Indian market and the trust clients place in IBM...It further widens the gap between IBM and competition in the Indian communications sector by a huge margin. The proven delivery capability of IBM in the Indian telecom market set IBM miles ahead of competition.This is a second major deal with a telcom major in India, by IBM, the first one being with Bharti Tele-Ventures, inked in 2004. I like the background music of one of !DEA cellular's ad, in which the connection between to people talking/thinking about each other is shown as zeros and ones(bits and bytes). Some of their TV ads are posted at their site here.
Technorati Tags: IBM, !DEA cellular, Bharati Tele Ventures, Telecom [Read More]