Ever wondered if you were getting the best price on a product when you
were out shopping? That’s the premise behind Amazon’s Price-Check mobile
app that allows customers to snap a bar code of any product and then
send it to Amazon for a price comparison. Although this capability has
been around for several years through other tools, Amazon’s seamless
integration of price look-up and one touch ordering, gives them a
considerable competitive advantage with technically savvy shoppers.
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