a Apparel with CrossView’s help.
In replacing a homegrown platform that had lived long beyond its usefulness (but that served us well for quite some time), we wanted a site that acted like a best-in-class retail site. The users who are shopping for T-shirts in bulk from us are the same people who are buying online from Target, Sears, Best Buy or any other top name retailer known for the superior web experience they deliver. The only difference is that they are buying as a business.
So we built a B2B site that is extremely easy to use and offers features like faceted searches and has the flexibility and horsepower behind it for online order management – a prerequisite for any B2B site.