The most recent “overnight success” in social sites is Pinterest, launched as a “closed beta” in March, 2010, and still an invitation-only “open beta” today. Should you be paying attention? You bet.
With Pinterest, users can share pictures found on the web by “pinning” them to virtual pinboards that can be viewed by other Pinterest users. It’s a compelling way for people to express their personality and find others who share their interests.
What’s attractive to marketers and retailers is the concentration of potential customers. According to Google Ad Planner, 31 million unique visitors make their way to Pinterest each month, spending an average of 14 minutes on the site. Of these visitors, 81 percent are female and 55 percent are between the ages of 24 and 44 – among the two most coveted demographics targeted by retailers today.