RetailWire: Social Gifting Arrives
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The latest shopping trend merging social networks and smartphones is reportedly social gifting, in which friends get together on Facebook to buy each other gifts. What questions should retailers have for social gifting app providers? How receptive do you think Facebook and other social media users will be to social gifting? [more]
Social gifting is going to continue to gain momentum. Most consumers have some gift recipients in their life for whom gift shopping is a major chore. If they can use the cloud + social graph to quickly and easily contribute a gift that the recipient will truly appreciate, they are sure to do so.