Native Mobile Sites vs. Proxy Mobile Sites
CrossViewBlog 2700049BSM Visits (2830)
There are many significant advantages to a native mobile site leveraging an existing commerce platform versus a third party proxy mobile site.
Proxy sites (also often called "shadow sites," "scrapped sites," or “transcoded sites”) have often been the fastest way to get a mobile-optimized site up and running. Many CrossView clients initially deployed proxy mobile sites with third-party vendors such as Digby, Kony, Mobify, Usablenet, Unbound Commerce, and Moovweb. However, virtually every one of these clients now has an initiative to replace that proxy with a native mobile site served from their core e-commerce platform of choice.