The social business solution provided by team Revinitives was interesting in that it focused on one of the key problems faced by businesses entering the social space: how do you simplify and standardize your efforts?
As the team states:
Our Standardization, Simplification, Innovation (SSI) strategy will optimize GBS’s social media marketing efforts by creating engaging content, communication transparency and consistent branding across all social media platforms. The platforms we will focus on Twitter, Facebook, LinkedIn and professional blogs. Once these strategies are put in tact, it is vital to erect guidelines and rules that align with GBS’s goals. In addition to this, there must be consistency in GBS’s messaging, aesthetics and branding across all platforms to simplify and standardize GBS’s public image. With inconsistencies such as platforms titles, “GBS Knows” and “GBS,” there needs to be simplification to the standard, “GBS” to ensure customers aren’t getting confused. In addition, GBS’s SEO can be improved with keyword analytics and blog tags.
They explain the solution in this video:
The following team members participated in the Fall 2012 social business edition of The Great Mind Challenge:
James Bradicich Rachel Caudillo-Dorado Trace Gaynor Jenny Jonsson