The Next Big thing – Cloud enabled business model Innovation
I remember the day when one of our Executives - Nick
Donofrio visited us in India.
He is like the chief mentor for all the members of the IBM technical community
and he has seen IBM and the IT industry for many years. He was addressing a
Technical Exchange event few years ago and then someone in the audience asked
him this question – “Sir , you have seen technology for so many years now – can
you tell us what’s going to be the next big thing in terms of
invention/innovation”. Everyone was all ears waiting for the answer - is it the
next version of the internet, the search, a web2.0 application or may be an
intelligent mobile app. But his answer was that he believes that there is not
going to be any next big thing in technology. The next big thing for all of us
is going to be Business model innovation. Even today his statements holds very
true. Businesses that are able to reinvent their business model are succeeding
and managing to stay on top and others vanish from the scene.
There are lots of innovative and technical things happening all
around us like
and doing more and more using mobile devices
Media – thinning the line between work and life and business having reach
to your social network
Data and its related analytics giving the business insights that were not
possible few years ago.
I believe the next big thing is going to be how well you can
use all these elements for business seamlessly and cost effectively. The key to
succeed is to use technology to do this business model innovation and do it
How do you do it faster ?-- The answer is cloud. This is something that I’m saying based on
the data that IBM has got analyzing over 2000 customers cloud adoption
patterns. All of them have seen the below advantages with Cloud.
Considering all these factors, I think the next big thing is
Cloud Enabled Business Model Innovation. I was able to relate with some of the
latest announcements that we have made in the cloud easily because they are
just restating my same belief. As
discussed in this interesting
video by IBM's Saul Berman (Innovation & Growth Leader), 60% of the
customers that IBM interviewed is saying they would consider cloud immediately
and 70% of the them intend to use cloud to enable business model innovation. Based
on the rate at which they adopt the new technologies they may be an Optimizer (looking
at improving existing model), Innovator (looking at new model) or a Disruptor (who
is ready to bring in game changing ideas).
So as today’s IT leaders, let us broaden our focus from merely
delivering technology to solving larger business issues. One great opportunity for that is to tune in
or be present for the SWG
Universe India 2011. You will get a
chance to listen to some great speakers who will talk about how to use cloud
for business model innovation.
Cloud enabled Business Model Innovation I feel is the next
big thing that could change IT and Businesses. – So come let’s Rethink IT & Reinvent Business