"Down Goes Frasier!" Announcers Howard Cosell & Angelo Dundee Genius in Turning a 15-Round Heavyweight Boxing Title Match Into An Elegant Art Form - just as Business Analytics does for Decision Making!
"Down goes Frasier! Down goes Frasier! Down goes Frasier!" - Howard Cosell
The year was 1973 and these words are what might be considered the most quoted moment in boxing history. This frequently referenced boxing moment happened during the heavyweight championship of the world between reigning champion, Joe Frasier, and his challenger, George Foreman. Foreman was thought by many to be a long shot which is part of the reason Cosell's "down goes Frasier" quote stands out like it does. But that's only part of the reason. In this fight Foreman really did the unthinkable roughing up Frasier enough to win in a TKO.
Beyond this moment this battle is remembered as much for the actual boxing as it is for the stellar announcing that Howard Cosell and Angelo Dundee delivered. Cosell's genius in delivering always erudite metaphors to describe the punch-by-punch action married with Dundee's unchallenged expertise and full grasp of the sport of boxing were perfectly complimentary styles. These two announcers transported the sheer brutality playing out before the television audience into something more balletic and graceful. Cosell and Dundee made boxing watchable for the masses - a giant leap for a sport bordering on the inhumane as reported by its major critics.
One could say that Business Analytics - if implemented correctly - can also transport the organization into a mindset and way of thinking that Cosell and Dundee were able to do for their Foreman-Frasier television audience.
Indeed, whether you're in customer service, procurement, sales, marketing, finance, IT, front office or back office, running an entire business unit, or a C-level executive with a broad scope of responsibility, business analytics transforms the decision making process from a reactive, sometimes gut-based endeavor - where there's little credibility in the numbers being provided not to mention their timeliness also called into question - into a trusted, information-based (even fact-based) exercise in evaluating past and present performance in an effort to capably and informatively determine the best possible action to be taken.
Analytics at IBM provides the platform, including personal analytics solutions like IBM Cognos Insight, business intelligence tools like IBM Cognos BI and enterprise analytics and forecasting solutions like IBM Cognos TM1 to name a few that organizations can leverage to understand past and present to then take action on the mountains of data coming at them to drive, monitor and understand their businesses better.
To learn more about the knockout punch that is business analytics, please download the free Personal Edition of IBM Cognos Insight to get a first-hand look at what business analytics can do for your personal analytics needs. Then, check out more business analytics solutions at IBM like IBM Cognos TM1, IBM Cognos Enterprise, IBM Cognos Express, IBM SPSS and IBM OpenPages to name a few solutions that together provide the analytics platform for making smarter decisions that benefit your company's financial and operational performance. Start by clicking here.
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