Are you ready for Smarter Analytics?
If you are interested in the evolving analytics space and the benefits this brings to processes across the enterprise, then make a note to attend IBM’s online Smarter Analytics Leadership Summit tomorrow.
The growth in the analytics space is driven by these key factors:
The explosion in business-level data available. For example, as digital marketing becomes more pervasive, interactions between a customer and a brand now have a measurable footprint. Rich data, both structured and unstructured, is cropping up across all facets of business.
Improved analytics tooling. Gone are the days when the work of analyzing logs is relegated to the IT department. Advanced dashboarding and analytics tools allows business users to prod at data looking for those meaningful insights that drive better decisions.
To find out more about the direction we’re taking in this area, register for the Smarter Analytics Leadership Summit which starts tomorrow, March 20th at 8.45am ET.
BTW, if you would like to experiment with IBM technologies in this space prior to the summit, check out these resources around IBM Cognos.