Everybody talks about the cloud. Should your company use the cloud? Follow our posts to get some insights into the cloud of GBS. They offer a wide range of services in the cloud so there is a great chance that they got the right solution for your problem. But a problem is not necessary to consider a change in technology. The GBS cloud adds value to your company, doesn’t matter which feature you are going to use! For a general understanding of the cloud please watch the following video made by GBS:
Stay up-to-date with our Group to find the right value-adding features for your company!
Today I am going to talk about the benefits of cloud computing. I will use the findings of a survey implemented by IDC. IDC asked 244 respondents to rate the features of cloud computing which matter the most to their organization. The survey results are shown below:
The results show that easy and fast deployment is the biggest gain to companies using cloud computing. If we categorize the findings we clearly see that most benefits belong to cost savings and the ease of use. But only 29% agreed to the statement that ‘it is the way of the future’ – Which firm doesn’t want to reduce its expenses?
Welcome all Apple lovers and haters; I am sure you have all heard about
the release of the iPad 3 by now. If you already have an iPad and wonder if the
upgrade is worth buying then take a look at the changes that Apple has made.
Apple upgraded the display of the iPad 3 to Retina Display which makes images even more crisp and clear. They also included a faster
processor for more fluid usage.
On the other hand, the iPad 3 can easily overheat, has no expandable
storage, and is even thicker than the iPad 2!
Save yourself some money and stick with the older model or cash in on the price drop of the iPad 2.
Let’s continue with the question: Which firm doesn’t want to reduce its expenses? – In relation to cloud computing. Yesterday we had a look at the benefits but to answer the question above we have to focus on the disadvantages. IDC also examined the challenges of the ‘cloud’/ on-demand model. The results are shown in the graphic below:
So the top three reasons ‘why firms don’t want to reduce its expenses?’ are the uncertainty about security, performance and availability. Companies don’t trust services outside their firewall – their profit and existence depends on their information and knowledge. Even though cloud services have many benefits not every firm is willing to use/ implement it.
I'm going talk about the process it needs to take to implement a social media system into a business.
The fundamental idea of social business is simple, but the actual process to have it take place in a business actually requires a lot of effort to utilize it before receiving the benefit of it. Social Business is a powerful tool to have customers giving feedback and companies should definitely not ignore this.
The process of social business first starts with customer service. Company needs to provide thorough training to customer service agents. This is because the core of social business is where a company interacts with a customers where other people are able to see also. It will become a ripple effect if something goes wrong and it creates a bad reputation if a company doesn't address the issue right away. Therefore, it's important have the customer service agent to understand how important social business means to the company.
Next we have the business intelligence shift. With all new the information gathered through social business, the team needs to recognize the feedback given by the customer to avoid further dissatisfaction. It's better to admit the mistake right away and take initiative to address the issue as company's priority to ensure customer experience.
Social business is powerful and it requires time to have proper implementation before it actually performs the way it should be.
In our last decade, the internet has grown to a whole new that no one thought it was possible to reach to the stage we have now. After the dotcom boom, the internet was fallen apart where everyone thought this was the end of internet where everyone didn't see any more potential left in the network world. However, with new technologies arising, internet has picked up its pace again and it reaches a whole level where social media is taking place and cloud service is the next computing technology. From email to messenger, and messenger to social connection website such MySpacce and now the ever dominated social web - Facebook and Twitter. All these new websites are the newest tools where every one is connected in some way and they give their opinions about it.
What is the difference between social media and social business? Almost everybody is confronted with social media and almost everybody knows what social media is. The kind of innovator of Social Media was Facebook – it actually existed before that but Facebook made it more usable for the public. But what is social business? If you look at both terms social media and social business and just consider the second part, you are left with media and business. Consequently one deals with communication channels and the other one with commercial operations. Actually social business took social media to a whole new level and adjusted its features to the needs of organizations.
Marketers have used digital ads and their own Web sites over the years to advertise their products. Nowadays, they use social networks like
Facebook and Twitter to get their product or service out there.
use in-text ads which are highlighted keywords and link you to another page.
There are even ads that contain menu tabs for you to navigate to their Facebook
or Youtube video all done within the ad itself.
They have also implemented
video ads before viewing videos that receive a lot of traffic.
now use contest promotions over Facebook and Twitter to get their name to trend
on Twitter or appear on users’ news feed on Facebook.
How important is twitter for your business? In 2010 twitter had over 106 million accounts, these are continuously increasing by 300,000 every day. Twitter users generated an average of 55 million tweets a day. And the important fact for companies is that twitter gets 3 billion requests each day. The main advantage of twitter is the compact information and in most cases an external link for further material (normally referencing to the tweeters homepage). Another neat feature is that you can add images and videos to your dense message. But not only spreading information is possible also analyzing the engagement of your (prospective) customers is doable.
What happened to MySpace? During its peak back in 2005, MySpace
was bought for $580 million. Last year, it was sold for only $35 million to
Specific Media which is only 6% of its worth in its prime. MySpace could have
easily been what Facebook is today had it not been for their two critical
mistakes: flooding of advertisements and a constantly changing interface. It
became submerged with ads and company profiles that wanted to add you as a
friend. User profiles had advertisements covering it and it got to the point
where I didn’t want to wait for the page to be open. MySpace frequently changed
their interface much to their users’ dismay. They also gave users the ability to
customize their profile using HTML which made pages buggy or take much longer
to load. Slowly users drifted to the user friendly interface with very little
advertisement that is Facebook. MySpace could have easily retained their users
by switching to Facebook’s approach.
Here's an explanation from Facebook's former president of why MySpace failed: Click here
Since we read a lot about the positive impacts of social media to customers and businesses I want to discuss some downsides today. I guess most of you can remember the brutal actions only six month ago in North Africa and the Middle East. This huge action was greatly supported by social media – young leaders used online platforms to organize the protests and other actions. But what is the right action to avoid incidents like these? In 2011 in San Francisco, the Bay Area Rapid Transit authority shut cell phone networks on the trains down because they expected a protest. Are interventions like this too excessive?
Vimeo is a video sharing website very similar to YouTube but
far less popular. It was actually created two months before YouTube and it is
known for its quality, catering more to the advanced user. Playback use to be
much better on Vimeo but YouTube has caught up in that department. There is no
time limit on video uploads on Vimeo whereas YouTube caps all their videos at
10 minutes unless you’re an affiliate of the company. YouTube’s advantages are its user friendly interface
and popularity. Uploading a video on YouTube is simpler and it is much easier
to spread your content around due to the larger audience.
Facebook had no choice but to go public earlier this year due to the Securities and Exchange Commission (SEC). Under the SEC's rules, a company with more than 500 shareholders must adhere to he same financial record requirements as public companies do. They have to make their records available to the SEC. Going public gives Facebook more money to better the company and become more profitable. The only downside to going public is having to please the new shareholders and this is going to be done through advertising which will ultimately affect the users. Mark Zuckerberg knows this so he decided to sell away only 10 percent of the company which allows him to keep a big chunk of ownership and power in the company.
Facebook is growing faster and faster. By now it is way beyond its original services like sharing user comments and images. Users are now able to listen to music, watch movies and read news. Cooperation’s with the music industry include: Spotify, MOG, Rdio, Rhapsody, Turntable.fm, VEVO, Slacker, Songza, TuneIn, iheartradio, Deezer, Earbits, Jelli and mixcloud. Facebook also has partnerships in the movie industry for example Netflix, Hulu, Blockbuster, IMDB, Dailymotion and Flixter. And the last main partnerships are with newspaper companies: Wall Street Journal, the Washington Post, Slate, the Associated Press, Reuters and Yahoo News. These services enable Facebook users to access all theses services right from their profile without having to leave the Facebook empire.
Further information about possible cooperation’s with governments: here
As you all know, Google launched its own social networking website last June called the Google+ or Google Plus. It is designed to compete with the renowned Facebook. Google's main approach was to address the lack of privacy in Facebook. Google allows user to let them choose what they want to share. For example, every sections in the profile have the ability to select public, private or specific few. In Google+'s platform, user's friend are separated by "Circles." It is comparable to Facebook's new smartlist where it filter user's friends by category such as work, acquaintance, or close friends. Additionally, Google+ has a place called Hangout. It allows users to have a group chat in voice as well as in both voice and video. Hangout is an exclusive feature that only Google has, but it wont be long when Facebook catches up. Speaking from experience, a lot of people seems to use Google+ in the the technology industry. Perhaps, Google may one changes his vision with Google+ some day.