What is the difference between social media and social business? Almost everybody is confronted with social media and almost everybody knows what social media is. The kind of innovator of Social Media was Facebook – it actually existed before that but Facebook made it more usable for the public. But what is social business? If you look at both terms social media and social business and just consider the second part, you are left with media and business. Consequently one deals with communication channels and the other one with commercial operations. Actually social business took social media to a whole new level and adjusted its features to the needs of organizations.