Ping was introduced by apple in 2010. Apple integrated the social network into iTunes to function as a ‘social music network’. It launched with already 1 million users in 23 countries. Steve Jobs explained in 2010 that Ping was sort of like Facebook and Twitter integrated into iTunes. Originally it was build with a Facebook integration but soon after the release Apple removed it. Facebook didn’t authorize Ping to access FB since Apple didn’t agree on terms and conditions. Right after its launch Ping was flooded with spam. As Apple didn’t set up a spam or URL filter in the first place. Ping also had to deal with fake accounts.