Google's AdWords is a Google program to promote keywords advertising for small businesses to enterprise businesses. Business owners are able to select keywords and determine when, where, and how to their advertisement are display on the web site. Owners have complete control during the course of their campaign. AdWords is one of the new essential tools for online business as people are searching their wants by keywords. As long as the keywords matches, Google is able to generate your advertisements to the selected user and promote them to click on the the company's advertisements.