Why? Because 2012 models are arriving in stores and retailers are looking to get rid of the older models to make room for the new ones. More importantly, manufacturers are moving away from "minimum advertised pricing" and heading towards "unilateral pricing policy." With minimum advertised pricing, a retailer can sell a TV for whatever price they want but they will lose the manufacturer's funding for advertisement. With unilateral pricing policy, the manufacturer can cut off a retailers supply if the retailer is selling the TV below the predetermined price. TVs' prices will now be fixed by their creators rather than retailers. But this pricing tactic can only stay implemented if other manufacturers adopt it as well. We'll just have to wait and see.
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