Advertising is a great tool that can be leveraged by social business. As seen recently, Pepsi used YouTube to promote their soda. On their YoutTube channel, their featured video is the Super Bowl commercial featuring Elton John. An interesting thing I noticed is that in the top right it says that this Youtube channel has over 17 thousand subscribers. I also noticed that this particular video has had been viewed over 4 million time. One of the biggest advantages of promoting social business is that you can reach a bigger audience. Let’s face it, there’s no way a newspaper ad, flyer, online ad or television commercial could reach that many people.