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In the following video Lenny Liebman, Wendy Arnott and Glenda Crisp from TD bank talk about the challenges of the banking and financial services industry and how social business can help solve those challenges. Wendy says that customers and businesses are changing, more information is needed faster, and that TD bank is trying to be the leader in customer service. Glenda goes on to say that there are currently several legacy systems across the company with all sorts of information. The ultimate question then is: How to aggregate all that information making it useful to the entire company? The answer appears to be social business. Watch the video below to learn more.
TeamSparta
IBM Customer explains how Social Business helped them |
Advertising is a great use of Social businessAdvertising is a great tool that can be leveraged by social business. As seen recently, Pepsi used YouTube to promote their soda. On their YoutTube channel, their featured video is the Super Bowl commercial featuring Elton John. An interesting thing I noticed is that in the top right it says that this Youtube channel has over 17 thousand subscribers. I also noticed that this particular video has had been viewed over 4 million time. One of the biggest advantages of promoting social business is that you can reach a bigger audience. Let’s face it, there’s no way a newspaper ad, flyer, online ad or television commercial could reach that many people. |
Google AdWordsGoogle's AdWords is a Google program to promote keywords advertising for small businesses to enterprise businesses. Business owners are able to select keywords and determine when, where, and how to their advertisement are display on the web site. Owners have complete control during the course of their campaign. AdWords is one of the new essential tools for online business as people are searching their wants by keywords. As long as the keywords matches, Google is able to generate your advertisements to the selected user and promote them to click on the the company's advertisements. |
Rise of the TabletIDC, a research company that tracks technology sales, expect tablet sales to increase by 54 percent this year. 68.7 million units were sold last year and they project 106.1 million units to be sold this year. A large chunk of those units belong to Apple's iPad, coming in at a whopping 54.7 percent of all tablets. Amazon's Kindle Fire comes in second with 16.8 percent of the market share. With the help of the Kindle Fire, Android based tablets are catching up to the iPad with 44.6 percent of the market share. At this rate, Android tablets are set to surpass Apple in unit sales by 2015.
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YouTube's EvolutionYouTube isn't just a large video-sharing website. It has slowly evolved
and incorporated more social media into the website. Video feedback can
be seen in the comments section and are even talked about on other
forums on the web. Users can subscribe to their favorite video creators
and follow them on their profile pages. Profile pages now have recent
activity such as what users like and comment on. When the creator of
videos comments on their own video, it shows up first on the comment
feed. I even use YouTube as a video search engine now. Instead of having
to read through tutorials, I just search for an introductory video on
YouTube. For all the latest advances to YouTube: |
GBS CloudEverybody talks about the cloud. Should your company use the cloud? Follow our posts to get some insights into the cloud of GBS. They offer a wide range of services in the cloud so there is a great chance that they got the right solution for your problem. But a problem is not necessary to consider a change in technology. The GBS cloud adds value to your company, doesn’t matter which feature you are going to use! For a general understanding of the cloud please watch the following video made by GBS:
Stay up-to-date with our Group to find the right value-adding features for your company!
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Apple's Game CenterLet’s look at one of Apple’s social networks: the Game Center. Apple introduced their Game Center in September 2010 for all their iOS 4 devices. In February 2012 they announced: their Game Center will be integrated into their latest version of OS X, Mountain Lion (release: summer 2012). Features of the Game Center are: connect with friends, send friend requests, organize online multiplayer games, achievements, collecting rewarded points and a leader board. With its Game Center Apple created a serious competitor for Microsoft’s Xbox Live (for the Xbox 360) and also for Sony’s PlayStation Network (for PlayStation 3). Mashable states that “Game Center is likely to be the first successful service of its type on any mobile platform.“ (http://mashable.com/2010/04/08/apple-game-center) |
Top 10 iPhone AppsOut of the 10 best selling apps you can get in the App Store, only one isn't a game. Coming in at tenth place is Apple's Camera+ which offers a little more editing and special effects over the regular camera that comes with the phone. Numbers one through nine are all games and not surprisingly, Angry Birds shows up three times on the list. Angry Birds Rio comes in at number 8, Angry Birds Seasons at number 5, and the original Angry Birds as the number 1 selling app. Your other favorites and big names Cut the Rope(4th), Doodle Jump(3rd), and Fruit Ninja(2nd) account for the rest of the top 5. Can your app crack the top 10? To view the rest of them click here
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Kevin's One Cent: iPad 3 worth it?!Welcome all Apple lovers and haters; I am sure you have all heard about the release of the iPad 3 by now. If you already have an iPad and wonder if the upgrade is worth buying then take a look at the changes that Apple has made. Apple upgraded the display of the iPad 3 to Retina Display which makes images even more crisp and clear. They also included a faster processor for more fluid usage. On the other hand, the iPad 3 can easily overheat, has no expandable storage, and is even thicker than the iPad 2! Save yourself some money and stick with the older model or cash in on the price drop of the iPad 2. |
iTunes PingPing was introduced by apple in 2010. Apple integrated the social network into iTunes to function as a ‘social music network’. It launched with already 1 million users in 23 countries. Steve Jobs explained in 2010 that Ping was sort of like Facebook and Twitter integrated into iTunes. Originally it was build with a Facebook integration but soon after the release Apple removed it. Facebook didn’t authorize Ping to access FB since Apple didn’t agree on terms and conditions. Right after its launch Ping was flooded with spam. As Apple didn’t set up a spam or URL filter in the first place. Ping also had to deal with fake accounts. |
Ways to Attract CustomersIf you're doing business with social media, you need to make sure you have the right ways to get yourself expose out in the Internet. Google has expanded the keyword searching business. Twitter also uses keywords by using the # and a keyword. So to get the right attention from the customers, one must use the accurate word to tweet to get attention it deserves. Another way to get new customers is through visuals. Image is the next best thing to actual standing to the product or service. It gives an idea of how product or service work and it also promote a want to many interest minds. In addition, if you want attentions, you need to have people to engage in your activity. Any competition contests helps to promote and maybe it gets you free marketing from words of mouth. Lastly, if you're using social media platforms, make sure you make it look nice as much as possible because ultimately visuals are everything. |
Cloud ComputingWhy
should your company switch to cloud computing? Cloud is the offering of
technology as a service rather than as a product. This gives users
access to exactly what they need for any particular task and it also
cuts out the management of hardware and software. Businesses are moving
to the cloud because it allows for a more efficient way to collaborate.
The cloud offers a wide range of services that can be implemented to
make your business more cost efficient and accessible to your employees.
If you want a better understanding of the cloud, I have included a
video from Salesforce.com: |
Advertising using social mediaIs it time for your company to go social? Marketers have used digital ads and their own Web sites over the years to advertise their products. Nowadays, they use social networks like Facebook and Twitter to get their product or service out there. Marketers now use in-text ads which are highlighted keywords and link you to another page. There are even ads that contain menu tabs for you to navigate to their Facebook or Youtube video all done within the ad itself. They have also implemented video ads before viewing videos that receive a lot of traffic. Some companies now use contest promotions over Facebook and Twitter to get their name to trend on Twitter or appear on users’ news feed on Facebook. |
Another Google's April Fools'Google's release several April Fools' prank. Some were pretty good and believable while others can actually incorporate into the current product. For example, Google released a 8bit NES gaming interface onto its Google Map, which it looks like an old days RPG gaming. It is an interesting idea that can potentially become the fun version of Google Map. Here are some interesting points that Google has created. Parthenon, Greece, Area 51, Mount Everst. Don't forget to watch how it works at Google! |
Importance of LinkedInLinkedIn is a professional social networking website that is extremely valuable to us students. You create a profile and post your resume in hopes of landing a job. You can add your professional website, blogs, or any other content that makes you look good. You can connect to old friends and colleagues from the past and even ask for recommendations from them. Joining groups also allows you to gain new information and connections you would never have known. Hiring companies use LinkedIn profiles to find individuals who are a good fit for the company. Hiring managers can look at your connections and are able to see if your previous connections are linked to them. Creating a LinkedIn profile is vital for any student who is about to start their job search. For those who are not familiar with the website:
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