The WebSphere Portal Blog
TNunes 100000GJQH Tags:  analytics exceptional northstar experience management content rich experiences media ibm web marketing project 4 Comments 7,251 Views
IBM Project Northstar was introduced today at the Portal Excellence Conference in Chicago. Conference attendees were given the opportunity to hear about IBM's vision and multi-year roadmap for how organizations can create next-generation online experiences. The focus of IBM Project Northstar is to bring together the capabilities organizations need to create and deploy exceptional Web experiences that attract and retain the best customers, improve brand loyalty, increase customer satisfaction, and lower operational costs.
Realizing the full potential of an organization's Web presence can mean any number of things... Increased customer satisfaction, heightened profitability, enhanced organizational efficiency, customer retention and acquisition. In addition, how customer's interact via one channel impacts other channels as well, requiring solutions that address multi-channel needs. Finally, creating exceptional Web experiences that are competitvely differentiated enough to dazzle, retain, and acquire new customers requires a Web platform that's both agile and insightful, combining an open and extensible foundation with additional cabilities including social and real-time communication, search, personalization, marketing tools, integration capabilities, mobile device support, real-time analytics, rich media management and more.
Read more about IBM Project Northstar at www.ibm.com/northstar.
TNunes 100000GJQH Tags:  portal business now web bps content partners portals issl management ibm websphere 1 Comment 5,760 Views
Web portals provide a number of valuable and well recognized features, including seamless application integration, single sign-on, personalization, integrated collaboration and more. Such features help organizations large and small deliver exceptional Web experiences that set them apart from their competition.
So why isn't everyone using portal software? Well, some organizations may be unfamiliar with Web portals and others may have IT resource concerns. In fact, a number of concerns or perceptions have delayed portal deployments in the past... Until now.
The IBM WebSphere® Portal NOW business application is a proven approach to deploying an enterprise-class portal business solution in just 16 days. A comprehensive set of application templates, combined with a defined project plan, all help deliver exceptional results and provide companies with an exponentially greater ROI.
Listen to how IBM Business Partners are leveraging WebSphere Portal NOW to deliver exceptional Web experiences to their customers...
Want to learn more about WebSphere Portal NOW? Simply contact an IBM Business Partner or IBM to learn how your organization can deploy a fully working portal and content solution faster than you ever thought possible.
~ Tim Nunes