IBM Project Northstar was introduced today at the Portal Excellence Conference in Chicago. Conference attendees were given the opportunity to hear about IBM's vision and multi-year roadmap for how organizations can create next-generation online experiences. The focus of IBM Project Northstar is to bring together the capabilities organizations need to create and deploy exceptional Web experiences that attract and retain the best customers, improve brand loyalty, increase customer satisfaction, and lower operational costs.
Realizing the full potential of an organization's Web presence can mean any number of things... Increased customer satisfaction, heightened profitability, enhanced organizational efficiency, customer retention and acquisition. In addition, how customer's interact via one channel impacts other channels as well, requiring solutions that address multi-channel needs. Finally, creating exceptional Web experiences that are competitvely differentiated enough to dazzle, retain, and acquire new customers requires a Web platform that's both agile and insightful, combining an open and extensible foundation with additional cabilities including social and real-time communication, search, personalization, marketing tools, integration capabilities, mobile device support, real-time analytics, rich media management and more.
Read more about IBM Project Northstar at www.ibm.com/northstar.
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TNunes 100000GJQH Tags:  analytics exceptional northstar content management experience rich media experiences ibm marketing web project 4 Comments 10,479 Views
TNunes 100000GJQH Tags:  web lotus websphere tracks exceptional 2010 experiences event portal lotusphere orlando track events 6,210 Views
2010 promises to be the year for IBM WebSphere® Portal software. Launched in 2000, WebSphere Portal software is celebrating its 10th anniversary this year. And the celebration has already begun at Lotusphere 2010.
A new track debuted this year at Lotusphere focused on technologies that deliver exceptional Web experiences to customers, partners, suppliers and employees. Featuring the latest IBM WebSphere Portal, Lotus, and IBM Business Partner innovations, the new track is showcasing how companies large and small are leveraging IBM WebSphere Portal and related software to differentiate themselves and achieve greater success in the marketplace. Here's a sampling of what's being featured in the new track: new IBM Industry Toolboxes for WebSphere Portal, rapid deployment via WebSphere Portal NOW, best practices, and deeper dives into WebSphere Portal and IBM accelerators for WebSphere Portal, with sessions addressing Web content management, collaboration, electronic forms-enabled business processes, dashboards, mobile portals, mashups and more. For more information on the new Exceptional Web Experience Track, download the brochure.
In addition to the new track, a new 'event within an event' entitled the “Global Business Excellence Forum @ Lotusphere 2010” is being offered, focused on tapping into the power of collaboration within the Banking, Insurance, Government and Healthcare industries. The Global Business Excellence Forum promises to be the definitive place to learn virtually everything about how to achieve better business outcomes with IBM Lotus® and IBM WebSphere® Portal software, as well as services from IBM and trusted partners. Attendees are hearing from people within organizations just like yours who have achieved exciting business outcomes by deploying IBM solutions and offerings. If you're still interested in registering or would simply like to learn more, please visit the Global Business Excellence Forum @ Lotusphere 2010 Web page.
Finally, for those in attendance or following from afar, IBM is supporting both traditional and social media news this year at Lotusphere. Interested in reading near real-time news one 'tweet' at a time? Simply follow @LotusKnows on Twitter. In attendance and wishing you could share your event experiences with other attendees? Preface your tweets with @Lotusphere. Looking for more in-depth news? Visit the IBM Lotusphere 2010 news page on the Web, where press releases from IBM and IBM Business Partners can be found.
And remember... Lotusphere 2010 is just the beginning. The 10th anniversary of WebSphere Portal software promises to be an exciting year, and I encourage you to stay tuned!
~ Tim Nunes